There’s been quite a buzz online about videos showcasing what owners of expensive cars do for a living, which has led to a flourishing career for influencer Daniel MacDonald. He recounts how his journey began by engaging people on the street, asking them about their jobs while they were in high-end vehicles.

“It was during the span of Covid. I approached someone in an Audi R8 and asked what they did for a living,” Mac said, referring to the moment he posted a video that quickly racked up 40 million views.

Following that first hit, he posted similar content, and within a week, he was up to a million followers. He describes it as tapping into a previously undeveloped market, combining humor with a peek into how wealth is accumulated.

Besides supercars, he interviews owners of yachts, luxury watches, and other high-end items, digging into how these individuals achieved their financial success. Initially, MacDonald didn’t realize he could also monetize his content, which goes beyond just platforms like YouTube.

Not long after starting, he struck his first brand deal—“I collaborated with Helen Mirren for ‘Fast and Furious’,” he recalled, noting that it took just about six months from his first post.

One particular payment caught him by surprise, marking a turning point in his decision to pursue content creation full-time. He reminisced, “The first check that made me consider quitting my day job was from Snapchat. When I saw the amount, I thought there must be a mistake, as it was almost what I made in a year, but in a month.”

Eventually, he left his nine-to-five job, which he described as “really scary,” and moved to Los Angeles. This transition has proven successful, allowing him to meet celebrities while he shares his content with millions on social media.

MacDonald expresses amazement at living his dream, stating, “Every day, I can’t believe this is my job. It feels surreal.” Through his interviews with the wealthy, he emphasizes a message for the youth: “Most wealthy individuals have done ten different things before they struck it rich, so you don’t need to have it all figured out.”

He also pointed out that many wealthy individuals don’t fit the glamorous stereotype. “Interestingly, it’s tougher to land interviews with the people at the top,” he noted. Ultimately, he believes his platform inspires young folks to step outside their comfort zones. “I aim to encourage others to break free and explore just like I did,” he shared.