Listed paint manufacturer, Crown Paints, has unveiled an exclusive reward programme for its top-performing partners, featuring a luxury trip to Morocco as part of a broader strategic initiative to drive sales..

The five-day, four-night all-expenses-paid trip will take selected partners to the vibrant city of Casablanca, the stunning Atlantic coast, and the iconic Hassan II Mosque. The TAJI programme represents a “celebration of excellence, premium quality, and long-lasting partnerships, offering recognition to top partners and positioning them as part of the industry’s elite.”

During the launch, the firm also unveiled a new range of eco-friendly products, reinforcing the company’s commitment to sustainability and green innovation.

Among the new offerings is Crown Aqua Glow, a next-generation, premium, eco-friendly water-based enamel. Perfectly suited for both interior and exterior applications, Aqua Glow provides exceptional protection while delivering a radiant, high-gloss finish. Ideal for enhancing architectural details or protecting high-traffic areas, this product seamlessly blends beauty with durability.

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Also introduced was Crown Damp Protek, a high-performance, environmentally conscious waterproof coating designed to address moisture and damp issues both indoors and outdoors. Featuring advanced technology, the product offers breathable, long-lasting protection across a wide range of surfaces. It is especially effective for sealing hairline cracks on rooftop terraces and preventing damp patches on interior walls.

“Dampness is a pervasive issue in many homes, and Crown Damp Protek provides customers with a high-performance solution that not only meets the highest standards but also supports a more sustainable future,” said Rakesh Biswas, Senior Product Manager.

Additionally, Crown Rain Protek, a robust waterproofing solution designed for extreme conditions was also introduced. This fiber-reinforced, liquid-applied acrylic coating creates a tough, seamless, and highly flexible membrane that provides long-lasting protection for walls, roofs, and terraces.

“Whether facing torrential rain, extreme heat, or fluctuating weather, Crown Rain Protek is engineered to seal, stretch, and shield against the elements,” said Biswas.