The Carlton Hotel in Cannes is an iconic landmark, often compared to the Eiffel Tower, embodying the glamour of the Cannes Film Festival. As stated by Carlton Hotel general manager Pierre-Louis Renou, its immense size and immaculate design make it a monument to the festival's prestige. The hotel has played a significant role in the festival's history, hosting the first-ever Cannes Film Festival at the Carlton Casino in 1946.

The Carlton has been the backdrop for numerous memorable moments, including celebrity photo opportunities, promotional stunts, and important business deals. In 1953, Brigitte Bardot's bikini photos on the Carlton beach caused a sensation, popularizing the skimpy swimsuit. Alfred Hitchcock filmed scenes from "To Catch a Thief" at the Carlton in 1955, showcasing stars Grace Kelly and Cary Grant on the hotel's rooftop. In 1977, George Lucas pitched his idea for "Star Wars" to UA CEO David Picker on the Carlton terrace, securing an initial option for the film.

The hotel has also been a stage for iconic moments in pop culture. In 1983, Elton John filmed his music video for "I'm Still Standing" on the steps of the Carlton, creating a vibrant spectacle. Jerry Seinfeld performed a memorable stunt in 2007, zip-lining from the top of the Carlton in a bee costume to promote the "Bee Movie." In 2011, Red Granite Pictures hosted a lavish million-dollar party on the Carlton beach, featuring performances by Kanye West and Jamie Foxx, though the company later faced controversy.

The Carlton Hotel continues to be a central figure in the Cannes Film Festival, hosting events, celebrities, and deals that define the festival's glamorous reputation.