Branded by Africa

Published 7 hours ago• 1 minute read

25 May 2025 - 00:00

“If [Africa] had positive brands, which create a positive image of the continent, we’d be spending less on debt, keeping money in the continent,” says branding and marketing guru Thebe Ikalafeng as we chat in his Bryanston boardroom at Brand Leadership, a company he founded to promote the continent’s brand and agenda. ..

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