beauty interview

In an industry that demands equal parts glam, grit, and grind, not everyone manages to leave a mark that lasts beyond the shimmer of highlighter. But for seasoned celebrity makeup artist, hairstylist and image consultant, Beenish Parvez, the journey has never been just about creating the perfect look - it’s been about creating impact. With over two decades of experience under her belt, she’s now setting her sights on the next phase: exploring new techniques, mentoring budding talent, and owning the digital space through tutorials and style tips. “The beauty industry is ever-evolving - there’s always something new to learn,” she shares, eyes set on the future. “I want to pass on what I’ve picked up over the years, to let others experience this field through my lens.” Whether she’s sculpting a face for film or schooling aspiring artists on Instagram, her goal remains the same: to educate, elevate, and empower. This week, in a candid conversation with You! she shares her take on bold trends, celebrity moments, and the fun, fearless side of life behind the glam chair…

If you had a master class, what would the title be?

‘From Ordinary to Extraordinary’. Because I believe makeup isn’t about hiding - it’s about highlighting what’s already beautiful. My class would teach techniques that enhance, not mask. And more importantly, I want participants to walk out feeling confident, creative, and unapologetically themselves.

How do you manage burnout in a creative, client-facing job?

Ah, the glam doesn’t come without the grind. Self-care is non-negotiable in this line of work. I mark days on my calendar for breaks - yes, actual days off. I meditate, binge-watch shows, get some nature therapy, or just do absolutely nothing (highly recommend). This helps me reset, get my creative juices flowing again, and come back sharper and happier.

Do you feel a sense of accomplishment at this stage?

Not yet - and I don’t say that with disappointment, I say it with ambition. I’m proud of where I am, but I know there’s so much more ahead. This? This is just chapter one.

If makeup was banned tomorrow, what would you do?

Panic. Just kidding (sort of). I’d probably pour my creativity into other art forms - fashion, interior design, photography, maybe even cooking. Anything that lets me play with aesthetics and create something beautiful.

Ever had a makeup disaster mid-event?

Strangely, no. Knock on wood. The beauty gods have been kind.

One underrated product that deserves more love?

Okay, I’m going to cheat and name three: Setting spray – locks everything in; Colour correctors – game changers for pigmentation and under-eyes; Hair primers – yes, your hair needs priming too. Just like your skin.

If your makeup style had a theme song or book title, what would it be?

Definitely a playlist: Flawless by Beyoncé; Vogue by Madonna; Shine Bright like a Diamond by Rihanna; Beautiful by Christina Aguilera. Basically: fierce, fabulous, and unfiltered.

What’s a trend you thought you’d love, but ended up not being a fan of?

Glossy red lips - love them in pictures, hate the stickiness in real life. Also, ’80s blue eyeshade. So bold, so glam, but definitely not for the faint-hearted.

What’s in your current makeup bag?

Water-based foundation, a versatile eyeshade palette, contour shade that doubles as shadow, an eyelash curler, mascara, and my trusty nude lipstick. Can’t leave home without them.

One product you never skip?

Mascara. It’s my instant wake-up call.

More blush or blend it to death?

More blush, please. Rosy, glowing cheeks are my signature - it gives life, health, and a touch of innocence.

One misconception about makeup artists you’re tired of?

That we’re obsessed with just making people look ‘pretty’. We’re artists. We create characters, tell stories through looks, and transform people for roles, events, and moments. It’s not just beauty – it’s storytelling.

Least favourite look to do - but clients keep asking for it?

Heavy contouring. I prefer skin that breathes and glows naturally. But hey, if a client wants it, I’ll serve it - just with a gentle reminder that natural beauty is always in style. Also, the obsession with fairness in our culture? Needs to go. Your natural tone is beautiful, period.

One beauty rule you’d cancel forever?

Thick, cakey foundation. There are better formulas now that give you coverage and comfort. Let your skin breathe.

First celebrity you ever did makeup for?

It’s been 20 years, so the memory’s fuzzy, but I think it was either Sadia Imam or Vaneeza Ahmed.

Were you nervous the first time you worked with a celeb?

Surprisingly, no. When you’ve put in the hours and you know your craft, it doesn’t matter who’s in the chair. You’re there to create magic.

Chillest celebs to work with?

Faiza Saleem, Mansha Pasha, Zhalay, Yashma Gill out of the current lot. From the earlier generation: Sadia Imam, Ayesha Khan, Ayesha Omar, Angeline Malik, Sawera Nadeem, Arjumand Raheem. All lovely and down-to-earth.

Dream celebrity client?

So many! Beyoncé - for her iconic presence. Lady Gaga - for all the creative freedom. Priyanka Chopra - for elegance and edge. Rihanna - for that fearless fashion. Zendaya - because she can rock any look and make it art.

Dewy or matte?

Why must you make me choose? Okay - dewy, most days. But matte has its moments.

Red lip or nude gloss?

Tough one. Red lips are drama. Nude gloss is everyday charm. So... both? (laughs).

Cat eye or smudgy liner?

Smudgy liner. It’s sexy, effortless, and less pressure.

Brushes or fingers?

Brushes for precision, fingers for soul. Depends on the vibe.

Go-to everyday look?

Lightweight foundation or CC cream, mascara, blush, nude lips. Basically: fresh, effortless, glowy.

How do you deal with brides and their Instagram expectations?

Consultation, consultation, consultation. I never book a bride without it. We sit, talk, and I show them how filters, Photoshop, and lighting affect images. I help them embrace their features and guide them toward a look that’s both real and radiant.

You’ve already built a solid name - what’s something you still want to do in the field?

I want to keep learning, try new techniques, and eventually mentor the next gen of artists. And yes, social media’s a big focus now - it’s all about connecting, educating, and building a glam-loving tribe that gets the vision.

One piece of advice you wish you’d gotten at the start?

Take care of your skin. Skincare is the canvas. Moisturise, prep, and never sleep with your makeup on. Also - clean your brushes. Seriously.

What’s next for you?

Right now, I’m pouring my heart into YouTube - tutorials, tips, the works. I’m also revamping my social media strategy, getting creative with content, and planning to launch educational courses. Basically - taking the glam global.

For appointments and inquiries, connect with Beenish Parvez via Instagram @beenishparvez_official, Facebook Beenish Parvez, or YouTube @beenishparvezhairandmakeup