Barrhead Travel is celebrating another record-breaking sales day, a week on from the previous achievement.

Saturday, January 18 has been hailed as a landmark day, beating the record registered on January 11, with the weekend as a whole outperforming the group’s previous record-breaking weekend from January 2024.

The week ending Sunday, January 19 was the best-ever trading period, as sales reached 22% above the same point last year.

Barrhead Travel Group reports ‘best trading day’ at weekend

Barrhead Travel managing director Nicki Tempest-Mitchell (pictured) said: “Last week really saw peaks take hold in our retail network. We’d already had a strong start to January, but it seems that consumer sentiment has changed gears in the last week and has accelerated very quickly.”

She added: “As we head into the last couple of weeks of January, we’re anticipating similar levels of demand – 2025 is set to be another great year for travel.”

A number of branches achieved sales records last week, with Tempest-Mitchell describing the atmosphere in stores as “buzzing”.

The strongest season for departures remains summer 2025, while late bookings are the second-most popular and account for almost one in five bookings.

Top-performing destinations for the retail network include Tenerife, Mallorca, Alicante and Turkey, while Brilliant Travel’s homeworking network recorded high demand for longer-haul destinations including Seattle and Peru.

Tempest-Mitchell said: “People have not been hanging around this week – customers are confident in booking and want to get their plans locked in so they can start to enjoy the build-up to their holidays.

“We’ve also noticed reports from branches of customers coming in to book multiple holidays in one go – with one instance of a customer booking five trips in one day.”