Anglian Water sees demand in East surge by 30% in heatwave
Ian Rule, the director of water services at Anglian Water, said: "On a normal day, we supply roughly 1.1 billion litres of top-quality drinking water to our 4.3 million customers across the East of England, but with temperatures predicted to climb we know we'll exceed this by several hundreds of millions of litres a day as long as the hot weather is here, which will be a new record for this early in the summer."
The company warned that increased usage could result in reduced water pressure, but said it had "an army of engineers working hard already to ensure everything is in the best shape possible before the hottest weather hits".
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Mr Rule said the region's water supplies were in "relatively good health" and reservoirs were almost 90% full.
However, urging people to be mindful of how much water they were using, he said: "We can't afford to be reckless with the supplies we have available."
The company suggested several ways in which to save on water usage including learning to "love your brown lawn" - and if it was in "desperate need" to use saved rain water from a butt or old bath water rather than a hose or sprinkler.
It also said while it recognised paddling pools were a good way to keep children cool, by covering the pool with a fitted sheet overnight the water could be used for another day.
Last month Anglian Water confirmed it had "no plans" to enforce a hosepipe ban across the East of England.
