Switzerland’s achieved a historic milestone in , with , marking a from the previous year.

This new record surpasses the previous high set in and confirms Switzerland’s growing appeal among global travelers. The latest figures from the reveal that played a crucial role in this surge, particularly from , who contributed the highest absolute growth.

Foreign overnight stays in Switzerland jumped to reach , the highest level in over . This growth was primarily fueled by , who generated , a staggering compared to . More than , solidifying their position as a dominant force in Switzerland’s tourism market.

December proved to be a particularly strong month, with foreign demand rising , while overall increases were recorded in every month of , except for .

While , visitors from also contributed to Switzerland’s growing tourism sector. Overnight stays from rose sharply, with China seeing a and India up by . However, despite this growth, travel from , with Chinese visitor numbers still down compared to .

Meanwhile, contributed , a from , bringing tourism levels close to pre-COVID numbers. Notable increases were recorded from , while demand from the slightly declined.

Nine out of Switzerland’s major tourist regions recorded growth, with the most significant increases seen in and . These urban hubs benefited from a mix of , helping drive higher occupancy rates.

Switzerland’s reached in , closely matching its all-time high of 55.2% in 2019. The Basel Region and Aargau-Solothurn saw some of the biggest gains in occupancy rates, reflecting Switzerland’s increasing attractiveness beyond traditional Alpine resorts.

Switzerland’s record-breaking performance in 2024 highlights its enduring appeal as a top-tier global destination. The surge in American visitors, coupled with rising demand from Asia and steady European travel, suggests a strong outlook for the coming years.

With interest in nature-focused tourism, luxury experiences, and winter sports at an all-time high, Switzerland seems well-positioned to maintain its tourism boom. The question now is: will 2025 bring yet another record?