Global sportswear giant adidas, in partnership with its Nigerian franchise partner LATC, has demonstrated a strong commitment to youth empowerment, gender inclusion, and grassroots sports development by donating 200 adidas footballs to schools across Lagos State. This significant initiative, carried out in collaboration with the Lagos State Sports Commission, is set to benefit 20 schools, with a deliberate and fair distribution between both boys’ and girls’ teams. This effort stands as a bold and positive step towards promoting equal opportunities and inclusive participation in school sports, regardless of gender.

To formally commemorate this gesture, Dave Thomas, CEO of adidas Global Emerging Markets, presented a symbolic football to Lagos State Governor Babajide Sanwo-Olu during a courtesy visit. This presentation underscored adidas’ deep dedication to supporting government-led youth and sports initiatives throughout Nigeria. An adidas spokesperson eloquently articulated the broader vision behind the donation, stating, “Sport has the power to shape the future. This donation is more than just equipment; it is an investment in the dreams, health, and leadership potential of young boys and girls across Lagos. We believe every child deserves the opportunity to play, grow, and thrive.”

LATC, serving as adidas’ franchise partner in Nigeria, emphasized that this donation is deeply aligned with its broader vision of nurturing well-rounded students. The aim is not only academic development but also physical, emotional, and social growth through the transformative power of sport. Kingsley Oko, Chief Strategy Officer at LATC, further elaborated on this holistic approach: “School sports is a powerful tool for a complete education. This donation supports children not only to become better athletes, but more confident, healthier, and focused individuals.”

The Lagos State Sports Commission lauded the initiative, describing it as a major boost to grassroots sports efforts and a significant reinforcement of gender equity within school-based sporting programs. This impactful collaboration echoes adidas’ global mission of “changing lives through sport” and reflects LATC’s ongoing dedication to fostering youth development across Nigeria. The timing of this contribution is particularly pertinent, as inclusive physical education is gaining renewed focus as a fundamental cornerstone of national development.