Global sportswear giant adidas, in a significant display of commitment to youth empowerment, gender inclusion, and grassroots sports development, has partnered with its Nigerian franchise partner LATC to donate 200 adidas footballs to schools across Lagos State. This initiative, carried out in close collaboration with the Lagos State Sports Commission, is set to benefit 20 schools throughout the state, ensuring an equitable distribution of equipment between both boys’ and girls’ teams. This strategic move stands as a bold and tangible step toward promoting equal opportunities in school sports, irrespective of gender.

To formally commemorate this impactful gesture, Dave Thomas, CEO of adidas Global Emerging Markets, presented a symbolic football to the Lagos State Governor, Babajide Sanwo-Olu, during a recent courtesy visit. This presentation underscored adidas’ unwavering dedication to supporting government-led youth and sports development initiatives across Nigeria. An adidas spokesperson emphasized the broader impact of this donation, stating, “Sport has the power to shape the future. This donation is more than just equipment; it is an investment in the dreams, health, and leadership potential of young boys and girls across Lagos. We believe every child deserves the opportunity to play, grow, and thrive.”

LATC, adidas’ strategic partner in Nigeria, further highlighted that this generous donation aligns seamlessly with its broader vision of nurturing well-rounded students. Their aim is to develop individuals who are not only strong academically but also physically, emotionally, and socially, through the transformative power of sport. Kingsley Oko, Chief Strategy Officer at LATC, articulated this vision clearly: “School sports is a powerful tool for a complete education. This donation supports children not only to become better athletes, but more confident, healthier, and focused individuals.”

The Lagos State Sports Commission has lauded this initiative, describing it as a major boost to grassroots sports efforts and a significant strengthening of gender equity within school-based sporting programs. This collaborative effort deeply reflects adidas’ global mission of “changing lives through sport” and LATC’s ongoing commitment to fostering youth development across Nigeria. The timing of this initiative is particularly pertinent, as inclusive physical education and participation are increasingly being re-emphasized as key pillars for national development.