By , ETMarkets.comLast Updated: Jun 27, 2025, 08:27:00 AM IST

, including CPA, CPS, CPL, and CPI-based strategies.

It serves marquee clients such as Sharechat, Zepto, PolicyBazaar, Fi.Money, and MUV, helping them enhance user acquisition and brand engagement.The company’s proprietary platform BidCounty combines automation, targeting, and analytics to optimise campaign delivery. Adcounty’s operations span 47 countries, reflecting a rapidly globalising client base.The company's Revenue rose 61% in FY25 to Rs 69.58 crore, while PAT jumped 66% to Rs 13.75 crore. The IPO proceeds will be used to fund capital expenditure, working capital, and potential acquisitions.

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