Behind every standout product, breakthrough campaign, or transformative brand story, there’s an ecosystem of experts working behind the scenes across communications, design, strategy, product development, and social media. These agency partners are often the unsung heroes, playing a pivotal role in shaping brand success.

It’s not enough to simply be creative in today’s fast-moving landscape. The most impactful agencies are those that deeply understand the industry, operate as an extension of their clients’ teams, and deliver innovative, relevant, and resonant solutions.

The BeautyMatter Awards were created to honor this essential part of the value chain, recognizing the agencies, teams, and individuals who raise the bar, challenge the status quo, and help define the future of beauty and wellness.

Backed by 20 years of brand-building experience, San Francisco–based Bartlett Brands is a creative innovation agency focused on wellness, female health, and beauty. Their instinct for identifying emerging business opportunities has made them a sought-after partner for early-stage companies looking to launch and scale disruptive concepts. "Beyond smart strategies, stylish storytelling and sustainable design, we are exceptional at creating something out of nothing—blending forward-thinking insight with old-school grit to create standout brand magic. No playbook? No problem."

A New York–based full-service creative agency specializing in building and elevating beauty brands. From global icons to disruptive newcomers, they partner with companies at every stage of their journey to craft compelling brand strategy, visionary design, and meaningful storytelling. Their work spans identity creation, packaging design, product development, campaign imagery, and digital content—always with a deep understanding of the nuances of the beauty industry and its ever-evolving consumers. "We do it through our unique 'design with a point of view' approach. We believe that enriching product experiences with a sense of style always deliver business results." 

This London-based, independent, founder-run brand design and creative ideas agency has over 25 years at the forefront of the beauty and wellness industry. A diverse team of more than 20 specialists brings together deep category expertise with a shared passion for innovation, delivering work defined by speed, agility, and uncompromising quality. "Everything we do is driven by what we call Beautiful Thinking—our unique approach that blends insight, imagination, and craft to create ideas that not only look beautiful, but drive lasting impact through depth of thought and message."

Born from the integration of specialized agencies, Front Row combines brand strategy, design, digital marketing, marketplace expertise, and business intelligence under one roof. This model enables them to operate like a boutique agency, with hands-on creative leadership and deep beauty fluency, while giving clients access to best-in-class execution across every touch point. "Front Row is 100% focused on beauty. It’s what we live for."

A digital agency at the intersection of beauty and social media that uses social ads and social shopping with skill, precision, and predictability to drive scale for brands. Iced Media invested in an AI-powered tech stack tailored to the data-driven, conversion, and content needs of beauty brands advertising on Meta, TikTok, Snapchat, Pinterest, YouTube, and other paid social platforms.

Industry veteran Philip Atkin created a marketing support function in the form of an agency in 2019 focused on navigating consumer insights and data to develop growth strategies for culture-changing brands. The agency is a collective of digital marketing experts and thinkers in Data Science and Insights, Brand Marketing, Content Strategy, and Growth Marketing. Phidel is an acronym for a trademarked marketing methodology developed to predict, hack, identify, develop, engage, and lift across each brand’s ecosystem.

An independent and women-led agency that has a proven track record of generating transformative business value, managing over $160M in media annually, and accelerating profitable growth through a balanced approach to full-funnel marketing. "What sets Stella Rising apart is our integrated, analytics-first approach. Senior strategists are embedded in client accounts, driving high-touch, insight-led strategies. We’re agile enough to move quickly and large enough to unlock premium inventory at below-market rates—with full transparency." 

A global, full-service agency with 15 years of experience built on three main pillars of creative, digital, and marketing partnering with innovators and creators to drive commerce. A multidisciplinary team of designers, developers, strategists, digital marketers, and technologists collaborates closely through an approach that spans prospecting, retargeting, and retention, enabling brands to engage their audiences at every stage of the customer journey.

An Amazon-centric growth agency focused on helping brands build awareness, gain market share, and drive profitability through Amazon’s expanding suite of advertising and commerce capabilities. "Our team of experts provides data-driven strategy, execution, and management for brands ready to maximize their presence and sales on Amazon through differentiated services and proprietary reporting/analytics technology."

Born from music, fashion, and nightlife, Matte fuses strategy, creativity, and production to build iconic brand experiences. At its core, Matte is a multidisciplinary studio that partners with leading brands across categories to develop boundary-pushing campaigns and cultural moments. They offer a full suite of capabilities that span end-to-end, bridging brand strategy, campaign development, and creative production with deep fluency in culture and storytelling. "Our cultural sensibility allows us to craft brand worlds that are not only visually compelling but also emotionally engaging, positioning our clients as tastemakers within their industries." 

A boutique agency explicitly built to scale beauty brand's Amazon and Ulta.com businesses by working with founder-led teams and in-house marketers strapped for time. They act as a strategic partner that doesn't just run ads or update listings but identifies where revenue is leaking, where there’s opportunity to scale, and what needs to happen next. "What differentiates Navigo is our ability to anticipate where the market is going—and position our clients ahead of it."

A bicoastal strategic communications firm specializing in building and scaling beauty brands. With offices in New York City and Los Angeles, the agency is known for launching and elevating some of the industry’s most recognizable names, often disrupting categories and transforming cultural perceptions.

DripComm: An integrated marketing and creative communications agency specializing in strategic stunts, experiential activations, and perception-shifting brand strategy focused on beauty, wellness, and lifestyle. "DripComm isn’t just a PR agency, we’re cultural architects that execute through the lens of integrated marketing and strategic comms."

Studio Beauty: Specializing in beauty and wellness, Studio Beauty is a diverse group of interdisciplinary PR experts known for innovative brand storytelling. Their social-first approach creates a unique PR ecosystem that delivers a consistent drumbeat of visibility in press and nontraditional earned media. "Our strategies generate consistent sustained 'noise,' amplified by high-impact brand owned moments that enable us to stand out in a crowded marketplace."

MP-IMC: A strategic integrated communications and public relations agency based in New York City that works with beauty, lifestyle, and wellness brands at any stage, from bootstrapped start-ups to legacy brands. Unlike traditional agencies, MP-IMC has evolved its business model to serve brands beyond the traditional “pitch and place” mission. "Our team of big thinkers is passionate and driven by the client stories we tell."

Juliette Group: A modern PR agency rooted in editorial instinct, cultural fluency, and high-impact strategy with a boutique foundation, its reach and capabilities have evolved to meet the needs of an ever-expanding client roster. With an approach that specializes in earned-first storytelling and media strategy, they bring disruptive ideas to life through a lens that’s insightful, on-trend, and grounded in real-time relevance.

Agency Guacamole: Digital and social are at the core of this dynamic communications agency founded by Bilal Kaiser in 2016, redefining the standard for creative, nimble, and innovative marketing solutions. "We’re connectors of ideas, people, and platforms, ensuring that every campaign we create is both impactful and memorable."

Artisan Council: A social and digital marketing agency focusing on community, social media, creative development, and content production blending strategic thinking with high-quality creative and execution to build meaningful connections between brands and their audiences.

Creatable: A comprehensive platform that enables creators to share dynamic content across social media, while driving traffic and sales through shoppable video experiences on both desktop and mobile. Creatable has powerful insights to track performance throughout the sales funnel, ensuring the brand meets consumers wherever they are in their beauty journey.

Ogaki: A social media and influencer agency specializing exclusively in marketing luxury, prestige, and masstige beauty brands. They create and execute bespoke strategies designed to build brand awareness, credibility, and desirability, strengthen positioning, support retail and product launches, and increase DTC and retailer sales.

Song Candy Media: Founded by a powerhouse team of digital marketing and music industry veterans in 2020, Song Candy Media (SCM) is a first-of-its-kind community-marketing agency and audio production house. The name represents two divisions. The ”song” part of the name speaks to audio expertise, whereas ”candy” represents a community mindset. Candy, like marketing, can captivate and entice, appealing to our senses and creating lasting impressions.