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What's Next for Diddy's Empire - Business Insider

Published 15 hours ago4 minute read

Sean "Diddy" Combs' sex-trafficking trial is coming to a close.

Sean "Diddy" Combs' sex-trafficking trial is coming to a close. Paras Griffin/Getty Images

President Donald Trump's "big beautiful bill" is heading for a final vote in the US House of Representatives. BI has broken down how it could affect your wallet, if it passes, from an increase in the child tax credit to a repeal of student loan forgiveness.

In today's big story, Sean "Diddy" Combs may have dodged a possible sentence of life in prison, but he's not a free man yet.

A new report attempts to answer one question hanging over everyone on Wall Street.

Amazon's performance review process is getting a new key metric.

What media and politics insiders are saying about Paramount's settlement with Trump.

But first, the jury has reached a verdict.



Photo collage of P Diddy and currency imagery

Shareif Ziyadat/Getty, Getty Images; Tyler Le/BI

Sean "Diddy" Combs was found guilty on two felony counts of transporting people for prostitution. He avoided convictions on steeper charges: two counts of sex trafficking and one of racketeering.

"Love you!" Combs shouted to his family with a beaming smile after the verdict was read. "I'm gonna be home soon!"

Not as soon as he'd like. Combs was denied bail and ordered to remain in jail until his sentencing, with the judge citing his history of violence.

The verdict came after 14 hours of jury deliberations and more than six weeks of testimony from 34 government witnesses, including the R&B singer Cassie Ventura, who dated Combs for 11 years.

Well — what's left of them, anyway.

As a result of the criminal indictment, emotionally-charged courtroom testimony, and the wave of civil sex abuse lawsuits against Combs, he's become persona non grata in the industries that once made him very wealthy, BI's Madeline Berg and Natalie Musumeci write.

His income streams and reputation have been dealt a blow.

For example, Diageo, Combs' partner in Cîroc vodka and DeLeón tequila, cut ties with him in 2023. The move officially ended a relationship that, according to the company, netted the music tycoon nearly $1 billion since he was named the face of Cîroc in 2007.

"Mr. Combs is well-aware that these lawsuits make it impossible for him to continue to be the 'face' of anything," Diageo lawyers wrote in 2023.

Beyond his criminal case, Combs is still facing more than 50 civil lawsuits accusing him of sexual assault, rape, drugging, and other forms of violence. And if any of the plaintiffs win, the financial impact could be steep.


Tesla stock performance year-to-date

Business Insider

The EV maker's delivery numbers came in just as bad as Wall Street predicted, representing a 13.5% year-over-year decrease from Q2 2024. Early Tesla investor-turned-bear Ross Gerber called Elon Musk's latest spat with President Trump another "nail in the coffin" that could tank the stock as much as 50% if the market reevaluates it.

. The job market is tough, real GDP dropped more than initially thought, and consumer spending fell. These warning signs indicate there's trouble in the US economy, but that doesn't mean a recession is guaranteed.

Unsurprisingly, the report found tech, engineering, and infrastructure would change the most, with a projection of 55% of the work being redefined by 2030. Front office functions are projected to see huge changes, too.


Microsoft CEO Satya Nadella wearing a suit and tie against an orange background.

Microsoft CEO Satya Nadella. Getty Images

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. Employee evaluations will now formally include the company's long-standing "Leadership Principles." Managers will use a new three-tiered system to evaluate how well employees reflect the company's values, according to an internal document BI obtained.

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TikTok logo.

ROBYN BECK/AFP via Getty Images

. The company notified some e-commerce workers that their roles were being cut as part of "organizational and personnel changes," according to two employees and an internal email viewed by BI. US e-commerce sales performance has been mixed this year amid new tariffs on China.

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3. Corona beer is losing a key group of drinkers. Constellation Brands, the parent company, said first-quarter spending was soft in areas with "larger Hispanic populations." CEO Bill Newlands said this demographic makes up about 50% of the beer's consumer base.



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