Wealth Club is pleased to announce it has successfully raised £1.4 million for Rise & Fall, the fast-growing online retailer redefining affordable luxury. The investment forms part of a £4 million funding round led by Guinness Ventures.

Founded by entrepreneur and Caravan co-founder Jed Coleman and former management consultant Will Coulton, Rise & Fall was launched to offer premium-quality fashion and homewares without the eye-watering markups synonymous with traditional premium and luxury brands. In just three years, the brand has become a quiet favourite among style insiders, turning heads with its elegant aesthetic, rich materials, and prices that can be up to 80% lower than comparable designer items.

The company’s model is simple: partner with the same factories as top fashion houses, cut out middlemen, and sell direct to customers. Add in just-in-time production, small batch runs and pre-orders on bestsellers, and the result is a lean, sustainable business with no need to inflate prices.

From £85 cashmere hoods to silk dresses for under £200 and 400-thread count organic cotton bedding made in the same factories as Frette and Four Seasons, Rise & Fall has proven that exceptional quality needn’t come with a four-figure price tag. It’s already struck a chord with shoppers tired of inflated prices and polyester masquerading as luxury.

Sales speak volumes: revenue has more than doubled every year since launch. The latest funding will support continued expansion in the UK and abroad, investment in new product lines—including a luxury tote bag designed with the same leather used by Anya Hindmarch—and further growth of the brand’s loyal customer base.

“Rise & Fall is exactly the kind of business our investors love—fast-growing, tackling a big market, and doing things differently. Jed and Will have built something impressive, with strong momentum and a clear vision. We’re really pleased to be backing them at this stage.”

“We were very pleased to work with the Wealth Club team. They were professional throughout and their investor list is unparalleled. We’ve built Rise & Fall to challenge an industry that too often confuses price with quality. By creating a smarter, leaner model—whether for cashmere, silk, or linen—we’ve shown there’s a better way. This raise is a major milestone for us and will allow us to take the brand to the next level.”

The round allows Rise & Fall to execute its five-year growth plan, targeting £115 million in sales and EBITDA of £26 million—though returns are not guaranteed. Investors participated via the Enterprise Investment Scheme (EIS), offering generous tax reliefs for qualifying individuals.