Coin WorldWednesday, Jun 25, 2025 3:36 am ET

1min read

Trump Media & Technology Group, under the leadership of Donald Trump, has taken a significant step into the cryptocurrency market by filing a registration with the U.S. Securities and Exchange Commission (SEC) for a new exchange-traded fund (ETF). This ETF, named the Truth Social Bitcoin and Ethereum ETF, is designed to directly hold both Bitcoin and Ethereum, with an allocation of 75% to Bitcoin and 25% to Ethereum. This innovative product aims to provide investors with a single avenue to gain exposure to both leading cryptocurrencies.

Crypto.com has been selected to serve multiple critical roles for the ETF, including acting as the exclusive custodian, prime execution agent, and provider of staking and liquidity services. The successful launch of the ETF is contingent upon the SEC's approval of both the registration statement and a rule change application. If approved, the ETF will be listed on the NYSE Arca exchange, further solidifying its presence in the financial market.

This initiative is part of a broader strategy by Trump Media to integrate cryptocurrency into its business model. In May, the company announced plans to raise $2.5 billion to establish a Bitcoin treasury, demonstrating its strong commitment to digital assets. This move aligns with the company's goal to leverage the growing interest in cryptocurrencies and expand its financial offerings.

However, the filing has sparked controversy due to potential conflicts of interest. Critics argue that the intertwining of political influence and personal business interests could undermine regulatory integrity. President Trump's active promotion of cryptocurrency while his company engages in related financial ventures has raised concerns about the potential for bias in regulatory decisions.

The SEC's decision on the ETF is pending, and its outcome could have significant implications for the intersection of politics and cryptocurrency investment in the United States. The approval or rejection of the ETF will not only impact Trump Media's expansion plans but also set a precedent for future cryptocurrency-related financial products.