Deji Elumoye in Abuja, and Sunday Ehigiator in Lagos

It was a room of exciting buzz, laughter, funfair, good music, heartfelt tributes and nostalgic reminiscing as the crème de la crème of Nigerian journalism, friends, families, and close allies, gathered to honour Chief Sam Amuka, a mentor to generations of Nigerian journalists and founder of Vanguard Newspaper as he celebrated his 90th birthday yesterday in grand style.

The event, held in Lagos, brought together an array of dignitaries, including the Minister of Information and National Orientation, Mohammed Idris, and the Presidential Adviser on Information and Strategy, Bayo Onanuga.

Also in attendance were the Chairman, THISDAY and Arise Media Group, Prince Nduka Obaigbena; the Olu of Warri, Ogiame Atuwatse III; the Deputy Governor of Delta State, Monday Onyeme; former Governor of Delta State, Chief James Ibori; Osun State Governor, Ademola Adeleke; Nobel Laureate, Wole Soyinka; and former Governor of Anambra State, Mr. Peter Obi.

Others included former Governor of Ogun State, Chief Olusegun Osoba; Afenifere Leader, Chief Bode George; Former Governor of Cross Rivers State, Dr Donald Duke; former Governor of Lagos State, Babatunde Fashola; founder, Business Day Newspaper, Frank Aigbogun; Founder, Ovation Magazine, Chief Dele Momodu; Former INEC REC, Muhammad Kudu Haruna; Lagos State Commissioner for Information, Gbenga Omotoso, and Publisher, Guardian Newspaper, Maiden Alex Ibru, amongst others.

Conveying a tribute from President Bola Tinubu, Idris said Sam Amuka has etched his name in “the conscience of our people, and his voice has long served as a compass and conscience for the Nigerian nation.

“Today, we celebrate the legacy of patriotism without blemish, which makes Uncle Sam one of the most enduring voices in Nigeria’s media and democratic revolution. He is the institutional memory of Nigerian journalism, with fingerprints on iconic newspapers like the Daily Times, Punch, and Vanguard Newspaper.
“These newspapers are not just publications; they are chronicles of our national life, reflecting our hopes, struggles, and trials; behind these murals stood a man of immeasurable principle and courage.

“He is not just a journalist, but a guardian of our national conscience, a centurion of our democracy, and a titan of press freedom in Africa.
“Without voices like Uncle Sam’s, our journey to democratic governance might have taken a darker path. We celebrate him as a warrior who fought with facts, not fists, and with principle, not propaganda.

“At 90, Uncle Sam remains arguably the oldest practising journalist in Nigeria. Still curious, still committed, still standing, we honour him not just with words, but with our commitment to a free, fearless, fair, and responsible media.”

In a short remark, Prince Nduka Obaigbena reminisced on a conversation with the celebrant 30 years ago.

According to him, “It’s been an honour to host this celebration for Uncle Sam today. Interestingly, the idea for this party was first conceived 30 years ago, when I mentioned to Uncle Sam that we would be hosting an evening event, and he jokingly replied that he wouldn’t be around by then.

“But as the saying goes, ‘Uncle Sam will outlive his mother, who lived over 100 years’. Today, we celebrate his remarkable life and legacy.”

Also speaking, Osoba said, “Today, we’re celebrating Uncle Sam’s special day, but I must admit, he didn’t want a big fuss. He preferred a low-key, informal gathering with plenty of music and dancing.

“I’ve known Uncle Sam for over 60 years, and I can attest that he’s a complex and multifaceted individual. Beneath his calm exterior lies a whirlwind of energy and strong opinions.

“As the Guild of Veterans, we wanted to honour Uncle Sam in a way that would make him happy. So, I visited him at home and we had a lively discussion, exchanging playful jabs and jokes. Eventually, he agreed to our plans, on the condition that the celebration would be informal and fun-filled.

“So, today, we’re ready to party in style, with Uncle Sam as our guest of honour. But be warned: if you take your eyes off him, he might slip away – that’s just his style!”

Also paying tribute to the celebrant, Ibori said, “On behalf of the people of Delta State, I’d like to extend warm congratulations to you on your 90th birthday. I’m honoured to be celebrating this milestone with you.

“I must say, you’re still as strong and feisty as ever. Just last week, we had a lively phone conversation. You called me, and when I returned your call, you told me to take my time. But then you abruptly ended the call, saying you’d visit me instead.

“What struck me about that conversation was your energy and determination. Even at 90, you’re still going strong. I’m grateful to have you in my life, and I cherish the memories we’ve shared.

“You’ve played a significant role in my life, and I appreciate your professionalism and guidance. Your wisdom and insight have been invaluable to me, and I’m thankful for your presence in my life. Once again, happy 90th birthday; may this milestone mark the beginning of many more years of good health, happiness, and continued service to our nation.”

Earlier, in his tribute to the celebrant, President Tinubu had hailed the veteran journalist, describing him as an eminent statesman, doyen of the media industry and journalism icon.

“Today, I celebrate Prince Sam Amuka-Pemu, iconic journalist and publisher of Vanguard newspaper, on his 90th birthday. Fondly called Uncle Sam, Amuka-Pemu started his career at the Daily Times. Then, he co-founded The Punch with the late accountant, Chief Olu Aboderin. After parting ways with Aboderin, he set up the Vanguard newspaper in 1984, which became one of Nigeria’s most influential newspapers under his leadership.

“Mr. Amuka-Pemu has devoted most of his life to journalism. It is to his credit and managerial acumen that Vanguard is alive today, 41 years after its founding, despite the crisis in the media industry. Uncle Sam remains a shining example of dedication, resilience and integrity within the media industry.

“Today, he is not just a leader of the profession; he is a doyen. His leadership, from the altar of journalism, has influenced the media landscape and extended to his role as a respected leader in Delta State and the South-South geopolitical zone, making him an elder statesman.

“On the occasion of this year’s Democracy Day, I conferred on him the national honour of Commander of the Order of the Niger (CON) in profound recognition of his significant contributions to the country and his exemplary leadership in the field of journalism. I urge the younger journalists to emulate this highly respected publisher and leader.

“I wish Uncle Sam continued God’s grace and more years of impact. Our country is deeply grateful for his invaluable contributions to journalism and his enduring legacy.”

Also lending his voice, Governor of Enugu State, Peter Mbah, joined other well-meaning Nigerians in celebrating the media mogul on his birthday, charging younger journalists to emulate him.

Mbah, in a congratulatory message to Amuka on his verified X (formerly Twitter) handle @PNMbah yesterday, said the nonagenarian represented the best of Nigeria’s media industry.

He also hailed the veteran journalist on the conferment on him of the national honour of Commander of the Order of the Niger, CON, by President Bola Tinubu, describing it as a fitting tribute to a man who had given his all to his chosen career and nation building.

“I congratulate a man who many call Sad Sam, but who in reality dedicated himself to drawing away sadness from men.  Through his years as a newspaper columnist, he navigated life issues with a biting sarcasm that confounded perpetrators of evil and brought comfort to others.

“I celebrate an icon and a perfect gentleman, who is not only a media giant, but has also nurtured giants through his mentorship. His establishment of Vanguard with a motto of a better life for the people was for him a continuation of using the media space to enthrone good.

“For a man who refuses to celebrate himself despite the opportunities available to him, it is only proper that those whom he has positively affected have chosen the occasion of his 90th birthday to celebrate his positive passion for mankind,” he stated.

Concluding, he added, “Amuka is indeed worthy of the national honour for his immense contributions to national development and the positive influence he has had in shaping minds through the power of the press.

“I enjoin younger journalists to draw lessons of integrity, resilience, and service from his life. It is in this light that I wish Uncle Sam a happy birthday and also many more years of good health and continued impact.”

Similarly, the THISDAY Alumni Association also extended its heartfelt congratulations and profound tribute to Amuka. The association lauded Mr. Amuka’s remarkable resilience and immense contributions to the landscape of Nigerian journalism, acknowledging him as a true titan of the profession.

In a statement signed by Dr. Tony Onyima, President of the THISDAY Alumni Association, Mr Amuka was described as a beacon of journalistic excellence and an inspiration to generations of media practitioners.

“Uncle Sam, as he is fondly known, embodies the very spirit of perseverance and dedication,” Dr. Onyima stated. “His journey in journalism spans decades, marked by an unwavering commitment to truth, integrity, and the pursuit of impactful storytelling. At 90, his mind remains as sharp as ever, and his passion for the industry continues to burn brightly.”

Onyima further emphasised Amuka’s pivotal role in shaping the Nigerian media, particularly through establishing Vanguard Newspapers.

“The founding of Vanguard Media Limited was a watershed moment in Nigerian journalism,” he noted. “Uncle Sam’s foresight, courage, and business acumen transformed the media landscape, providing a vital platform for diverse voices and incisive analysis. His contributions have not only enriched public discourse but have also served as a training ground for countless journalists who have gone on to achieve great things, including many of our alumni.”

The THISDAY Alumni Association highlighted Amuka’s resilience in navigating the often-challenging terrain of media ownership and practice in Nigeria. “Through various political climes and economic uncertainties, Uncle Sam has consistently demonstrated an unyielding spirit,” Dr. Onyima continued.

Likewise, the Nigerian Guild of Editors (NGE) joined Nigerians in celebrating Amuka, on his remarkable 90th birthday.

In a statement signed by its General Secretary, Dr. Iyobosa Uwugiaren, the Guild described Uncle Sam’s birthday as a testament to his enduring wisdom, legacy, and commitment to the journalism profession.

The Guild explained that as the Founder of Vanguard Newspapers Group, Prince Amuka-Pemu has played a pivotal role in shaping the media landscape.

According to editors, “Uncle Sam’s commitment to excellence and robust journalism has inspired generations of journalists and media audiences alike.

“Under your guidance, Vanguard Newspaper has become a beacon of truth, reliability, and excellence.

“Your unwavering commitment to journalistic ethics has earned the respect and admiration of your peers, government, and readers.”

The Guild noted that Prince Amuka-Pemu’s contributions extend beyond journalism, citing his efforts to promote social justice, education, and civic engagement in Sapele and the Niger-Delta region through his media platform.

“As we celebrate your 90th birthday, we honour not only your achievements but also your life. Your legacy will continue to inspire and motivate us and future generations,” the Guild said.