trainwell Introduces AI-Powered Training Tools for Insurance Agencies

trainwell, a U.S.-based sales training platform exclusively for insurance agencies, has launched AI George, the first AI sales coach designed for multiline insurance teams. The company, founded by former insurance sales manager George Elossais, also introduced MyAI, a plug-and-play internal AI assistant for all businesses. These tools mark a transition from traditional training methods to a smarter, scalable model focused on production and efficiency.

AI George: On-Demand Sales Coaching

AI George provides instant, personalized support to team members, helping them navigate sales scripts, handle objections, and compose effective follow-up emails in real time. Accessible 24/7, AI George eliminates delays often caused by limited access to managers or trainers. By simulating a top-performing sales coach, the tool offers consistent guidance and reinforcement.

According to George Elossais, Founder of trainwell, AI George was built for the moments when team members need coaching but don’t have time to wait, bringing field-tested expertise directly to the front lines.

MyAI: Custom AI Assistant

trainwell has also introduced MyAI, a customizable internal AI assistant that allows businesses to upload their own standard operating procedures (SOPs), scripts, workflows, and internal documentation. Team members can ask MyAI questions and receive answers instantly, based specifically on the business’s unique systems and language. This feature is designed to reduce interruptions, increase consistency, and accelerate onboarding.

Elossais states that MyAI gives teams immediate access to the knowledge they need, without pulling leaders away from growth-focused work.

Built from Real-World Sales Experience

The foundation of trainwell’s training model is rooted in Elossais’s personal experience in the insurance industry. After taking six months to sell his first policy and nearly a year to write a life case, he went on to lead a top-producing agency that generated over 600 applications per month. His agency eventually ranked #6 out of 19,500 nationwide. Every video, script, and template is field-tested and optimized for performance. The Golden Multiline Script, for example, has helped agents quote life and health insurance on 23% of raw new auto leads.

Proven Results in 60 Days or Less

Agencies that adopt the platform report an average 50% increase in life and health production within just 60 days. The platform also includes weekly live roleplay and Q&A sessions, monthly masterclasses, and access to a private community of high-performing peers.

Designed for Multiline Agencies

trainwell distinguishes itself by focusing exclusively on multiline insurance sales. Unlike generalized training platforms, trainwell offers content tailored specifically for auto, fire, life, and health insurance.

A New Standard for Scalable Insurance Training

With the launch of AI George and MyAI, trainwell is redefining how insurance agencies train and scale. By reducing the burden on managers, accelerating new hire readiness, and improving day-to-day execution, trainwell is helping agencies build more resilient, productive teams in a competitive market.

About trainwell

trainwell is an AI-assisted training platform designed for insurance agencies. Founded by a top-performing insurance sales manager, the platform offers tactical, on-demand video training, exclusive scripts, and two proprietary AI tools—AI George and MyAI. With a focus on measurable outcomes and real-world strategies, trainwell empowers teams to train smarter, sell faster, and scale without stress.