The top June 2025 toy trends reflect a growing emphasis on purposeful play, combining sensory engagement, emotional comfort, and creative expression in innovative ways.

Kids and kidults alike are reaching for soothing toys with sensorial textures, weighted plush companions, and collectible dolls that encourage creativity, crafting and play with purpose. Unlike classic stress balls that are squishy all the way through, Speks' Gump Memory Gel Stress Ball provides relief with a rubber exterior and a gel core.

For a limited time, Squishmallows fans are snapping up collectible characters in McDonald’s Happy Meals—including an exclusive character created specifically for the promotion—and new and long-time Tamagotchi lovers are preparing to pick up the Tamagotchi Paradise, the first of its kind with a dial.