The Tire Industry Association (TIA) has announced its Nov. 4-5 educational lineup during the 2025 Global Tire Expo during the Specialty Equipment Market Association (SEMA) Show at the Las Vegas Convention Center.

According to TIA officials, this year's program is designed to provide tire industry professionals with the tools and knowledge to stay competitive and informed in a rapidly evolving market.  

“The Global Tire Expo is the premier gathering place for tire professionals, and we’re excited to once again deliver timely and relevant education,” says Dick Gust, CEO of TIA. 

Registration is now open for the Global Tire Expo at the SEMA Show (registration required to attend sessions). You can register by visiting: https://www.xpressreg.net/register/aaiw1125/attendee/lookup.asp. 

All sessions take place in the Upper South Hall of the Las Vegas Convention Center and are complimentary to show attendees.  

Tuesday, Nov. 4, will feature TIA’s signature 10 a.m. and 2 p.m. educational sessions.  

Later that night, attendees are also welcomed at the TIA Booth Happy Hour from 3:30 p.m. to 5:30 p.m. This is a complimentary networking event open to all members and show attendees.  

RSVP required with registration opening on Sept. 8.  

On Wednesday, Nov. 5, the educational sessions will continue with an emphasis on technician insights, fleet safety and workforce development.