According to PANews, Thumzup's board has approved a strategy to allocate up to 90% of its remaining cash reserves into Bitcoin as part of its financial reserve strategy. The company purchased $1 million worth of Bitcoin on January 6, 2025, and plans to continue accumulating the cryptocurrency. Additionally, Thumzup intends to begin paying gig economy workers in Bitcoin in the coming weeks, promoting the use of Bitcoin in its operations. Thumzup specializes in social media branding and programmatic marketing solutions.

Furthermore, CEO Robert Steele expressed support for President Trump's announcement to establish the United States as the 'world capital of artificial intelligence and cryptocurrency.' Steele believes that related executive orders will enhance the future development of Bitcoin and crypto assets.