This Is The Most Crucial Step When Prepping For Fashion Week | PS Beauty
Before the flashbulbs, the front row and the frantic outfit swaps between shows — there's one ritual that anchors Fashion Week prep. And surprisingly, it has nothing to do with your wardrobe.
It's skin prep.
In an industry where styling is strategy and presence is everything, the canvas matters just as much as the clothes. And this season, the true MVP of my Fashion Week look wasn't a trending silhouette or a statement accessory. It was the subtle radiance of well-prepped skin — cared for, hydrated, and quietly confident.
Let's set the scene: you're stepping into a sleek midi with a daring open back. Your hair is swept up, the heels are high, and the RSVP is strictly curated. But here's the twist — if your skin isn't ready to show up with you, the outfit never quite lands. Fashion is tactile. It's texture, movement, contrast. That's why, when the calendar is packed with runway shows, showroom appointments, and late-night events, what's underneath your outfit matters just as much as the look itself. Healthy, glowing skin amplifies every detail — giving your entire look that extra polish.
My go-to this season? NIVEA Rich Nourishing Body Lotion. Yes, that one — the iconic blue bottle that's had a quiet rebrand, both inside and out. The updated formula is powered by Pure Hyaluron, a skincare hero known for delivering deep hydration and plumping the skin with moisture that lasts. And not just for a few hours — we're talking 72-hour moisture. Ideal for long days in silk, late nights in leather, and everything in between.
There's something about that post-application glow — not greasy, not overly perfumed, just smooth, supple skin that feels elevated. Like slipping into something tailored. Except it's your skin.
For me, the difference was clear. My clothes didn't just sit better — they moved better. My confidence wasn't reliant on a fit check, but in how my skin carried it all. And when you're lining up outfits for six consecutive days of style, that kind of consistency matters.
The new bottle also gets points for form and function — now made with 50% recycled plastic, the packaging feels as thoughtful as the formula itself. In a world where fashion is finally embracing sustainability, it's a quiet detail that aligns beautifully.
By the time the last show ended and the final outfits had been snapped, my skin was still delivering — glowing, nourished, and effortlessly chic. In a week where every detail counts, the skin you're in is the ultimate style statement. Clothes may get the applause, but it's your skin that supports every look. With the right prep, great skin doesn't just elevate your outfit — it elevates you.
Want your skin to be as runway-ready as your wardrobe? Start with NIVEA Rich Nourishing and let the glow do the talking.