It's a celeb-favourite for a reason.

Image: @claudiasulewski

When we hear of fitness trackers, our minds instantly go to ‘closing rings’ on Apple watches, tracking our sleep with Fitbits, or measuring our sleep quality with a WHOOP band. One thing these all have in common? They’re either marketed or disguised as a smartwatch or wristband. And while there is a time and place for a stylish Apple watch with a silver-toned band, a fitness tracker that is truly stylish is hard to come by.

Enter: the Oura ring.

For those of us who are chronically online, the Oura ring needs no introduction. However, while it is making waves overseas and loved by celebrities like Sofia Richie, Jennifer Aniston, and Kim Kardashian (to name a few), it’s been more challenging for us in Australia to get on board the hype— what is the Oura ring? Why does every influencer and celeb seem to own one? And, most importantly, can we get our hands (or should we say fingers) on the it-girl fitness tracker of the moment in Australia? Lucky for you, we’ve found the answers to these burning questions and more below.

Simply put, an Oura ring is a smart ring that collects data on over 20 biometrics that directly impact your well-being. With its discreet profile blending seamlessly into your existing ring stacks, you can check your daily sleep quality, movement, stress levels, heart rate variability (HRV), blood oxygen rate, body temperature, and more, all while barely noticing you’re wearing it. All these valuable metrics are used to calculate three daily scores: your quality of sleep, activity, and readiness—all found on the accompanying Oura app.  

Your ‘Readiness’ score and ‘Sleep Scores’ can be used to understand if you’re actually getting enough beauty sleep. Is your body begging for a sleep-in (yes, it is), or is it well-rested and ready to get up and tackle the day ahead? Your Oura ring can tell you just that.

Your activity scores showcase your daily movement—think hot girl Pilates, that midday lunchtime walk, or a push set at the gym— all of which are tracked to help you achieve your fitness goals.

Remember when we mentioned the Oura ring continuously collects data on over 20 biometrics? Well, those biometrics are used to help you find balance in your day—detecting stress levels so you can spend less time, well, stressing.

When you’ve spritzed your pillow with lavender spray and found the most luxurious silk pillowcase to rest your pretty head on, it’s time to pass the baton to your Oura ring. While you sleep, the smart ring will track and translate your sleep data so you can learn more about your sleeping patterns to create the most optimal sleep schedule for you.

While you can use your Oura ring without a subscription, the features you’ll have access to are minimal. So, it’s common for those who own an Oura ring also to have a subscription. An Oura membership will give you full access to their app for daily health insights and personalised recommendations.

While Oura is headquartered in Finland, they do ship to Australia. You can also shop online via Amazon Australia.

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