This summer, fashion isn’t just following the jet set. From branded beach clubs in Capri to courtside-core in Cannes, the Euro summer aesthetic has officially been claimed by fashion’s most iconic players. It’s not just about where you’re going anymore, it’s about what (and who) you’re wearing when you get there. These are the brands dressing the season’s most stylish escapists.

Fresh off the launch of its first-ever Paris flagship, Casablanca will have you geared up for a French soiree with silk bowling shirts, terry cloth shorts, and lemon-yellow blazers.

The Havaianas renaissance has deemed flip-flops the it shoe of the summer. Thanks to a major celebrity-fuelled comeback (namely, tapping Gigi Hadid for their spring campaign), the thong shoe is seemingly having its high-fashion moment. Actor Jonathan Bailey recently wore a pair to the Jurassic World: Rebirth photo call alongside Scarlett Johansson in London, deeming them red-carpet (and Euro summer) ready.

Quiet luxury isn’t just a winter affair. Loro Piana is bringing its cashmere-calibre craftsmanship to linen shirts, silk sets, and sleek espadrilles. The Resort 2025 collection is peak stealth summer sophistication. Just ask Gstaad Guy.

Kith’s new capsule with Wilson is making tennis-core the style play of the summer. Each piece, from sets to outerwear, is perfect for serving on a fancy European tennis court, or just pretending that you are.

Following its launch in Abu Dhabi earlier this year, Frankie Shop is taking its global cult status up a notch. The brand’s signature silhouettes are practically designed for airport-to-beach transitions.

No one’s doing summer like Jacquemus. With beach club pop-ups and poolside installations peppered across Europe this year, the brand holds the blueprint for Euro summer aesthetic signalling.

Their capsule collections are packed with key pieces worthy of a European beach club. Conveniently, the brand has beach club pop-ups aplenty this year, in hotspots like Saint-Tropez, Capri, and Ibiza.

Channel your inner Theo James with Dolce & Gabbana’s Mediterranean maximalism, tailor-made for the European coastline. From Positano to Portofino, the brand’s seaside pop-ups are dripping in summer prints this season.

Never one to shy away from spectacle, Louis Vuitton’s casual summer takeovers this year bring travel and European fashion full circle. The maison’s summer lineup features nautical-themed ready-to-wear…pastel monogram trunks aplenty.

California-cool hits the Med with James Perse’s beach club activations along the French Riviera. With its neutral palette, breathable fabrics, and effortless silhouettes, the brand is kitting out sunseekers who prefer Malibu energy with a Monaco postcode.