Tesla’s Africa expansion through its new Morocco office opens doorways for its vehicles to sell in more than 50 countries that the North African country has free-trade agreements with, said the “China Global South” news outlet.

The U.S. EV giant’s Africa expansion intensifies a battle for dominance in Africa’s emerging electric vehicle market, where Chinese firms are aggressively establishing their sales networks while also targeting the lucrative European market, added the Chinese independent media platform.

Tesla’s Casablanca office shows the company’s long-term vision for Morocco as a strategic hub for regional operations and a gateway into the broader African market.

The move follows years of quiet groundwork. In 2021, Tesla began installing hybrid superchargers in Casablanca and Tangier, a network that has since expanded to Rabat, Fez, Marrakesh, and Agadir.

The Global EV Outlook 2025, published by the International Energy Agency, shows that Morocco and Egypt experienced the most significant growth in EV sales.

Morocco’s car industry has grown into a leading player in electric vehicle (EV) and green hydrogen technology. According to London School of Economics, the country’s proximity to Europe, coupled with its free trade agreements with major economic blocs like the EU and the US, provides a significant advantage. Morocco is also expected to fully capitalize on the African Continental Free Trade Area (AfCFTA) to expand export markets.

With abundant phosphate reserves, notable reserves of cobalt and manganese, and a strong renewable energy production capacity, the North African Kingdom is set to play a vital role in the rapidly expanding global EV supply chain.