Temu taps DHL to deepen Nigerian operation
Temu has signed on DHL Group as one of its logistics partners to deepen its Nigerian operation. The company stated this while signing a logistics partnership Memorandum of Understanding (MOU) with DHL.
The e-commerce platform stated that the MOU will help it focus on supporting local small and medium-sized enterprises (SMEs) in established and emerging markets across Africa, Eastern Europe, and the Middle East.
Temu launched in Nigeria in 2024, aiming to tap into one of Africa’s largest consumer markets. Nigeria’s e-commerce market, valued at $8.53 billion in 2024, will grow to $14.92 billion by 2029. With a broadband penetration of nearly 50 percent, Nigerians are increasingly shifting toward online shopping, enticing global e-commerce players like Temu and Pricepally to join local players such as Jumia and Konga to jostle for a slice of the growing market.
Read also: Temu, PricePally entrant into Nigerian e-commerce shows consumers’ preference
While Temu is not the first Chinese e-commerce company to sell products to Nigerians at attractive rates, with the existence of Alibaba and Aliexpress, it has aimed to differentiate itself by offering faster delivery times, ranging from 7 to 15 days, compared to others with typical 15 to 30 days.
“This letter of intent marks a significant step in our partnership with DHL Group. Its extensive network and logistics capabilities will help support our mission to increase consumer access to affordable products and help increase growth opportunities for sellers,” said Qin Sun, co-founder of Temu.
Temu also noted that as part of the Memorandum of Understanding, DHL Group will utilise its logistics expertise to support Temu’s operations in Europe, including its local-to-local model, which enables local merchandise partners to sell on its platform and supports local fulfillment
Katja Busch, CCO and head of DHL customer solutions and innovation said, “Through our various DHL divisions, we are already providing a wide range of logistics services and solutions, including air freight and last-mile delivery.”
