Dressed head-to-toe in white, Taylor Swift, 35, was there to cheer on her boyfriend, Kansas City Chiefs tight end Travis Kelce, as his team faced the Philadelphia Eagles. The spotlight wasn’t just on Kelce but on Swift’s choice of accessories—particularly that iconic 'T' chain.
Swift wore a $1,300 Alaïa ribbed bodysuit paired with denim shorts and $1,120 Paris Texas thigh-high boots. Over that, she threw on a $3,800 Saint Laurent blazer, which didn’t stay on long. Her signature red lip made its expected appearance, as did her Chiefs-red Givenchy bag worth $990. But the real showstopper? That Lorraine Schwartz chain she wore around her neck—yes, the same one she rocked on her thigh at the Grammys. The message was clear: this was her way of showing support for Kelce.

The Lorraine Schwartz chain first grabbed attention during the Grammys when Swift wore it draped over her thigh. For the Super Bowl, she brought it back, this time around her neck, making her intentions known without saying a word. Swift’s love of symbolic jewelry is well-documented.

Let’s talk about that infamous "TNT" bracelet. This isn’t just some random accessory. It was custom-made by Wove for both Swift and Kelce and became a fan obsession. CEO Simone Kendle explained how it came to be: “There was some serious Taylor fever going on at the time with her Eras Tour, and Michelle [Wie West] was inspired by the friendship bracelets exchanged at her concerts.”
That’s Taylor for you—always sending a message. She’s been doing it all season with subtle but deliberate fashion moves. Chiefs-red manicures, ruby jewelry, and outfits that scream team pride. During the season opener, she sported a custom 2.71-carat Retrouvaí puzzle ring with rubies and an 18K gold Cocoon ring by Howl. If Swift wears it, it has a purpose.

Swift touched down in New Orleans two days before the big game and wasted no time turning heads. On Feb. 7, she and Brittany Mahomes hit the town with Travis Kelce and Patrick Mahomes. Swift wore a sultry black lace Simkhai mini dress paired with gothic Gucci heels, letting her signature red lip do the rest of the talking. Brittany kept it bold in a red-on-red Chiefs-inspired ensemble.
The next night, Swift stepped out with Danielle and Alana Haim. Her look? A statement Charlotte Simone coat layered over a black top and shorts, with a Dior bag to top it off. No paparazzi shot felt unplanned. Every outfit was its own flex.
And that brings us back to her game-day fashion evolution. Style analyst Sarah Chapelle summed it up perfectly: “Her game-day fashion has been, overall, much more elevated and luxe than last year’s. We’ve had our first from-the-runway pull in that Chanel ensemble she wore, as well as other head-to-toe spotlights of Louis Vuitton and Vivienne Westwood.”
Swift's message is crystal clear: she’s here for Kelce. Literally and fashionably.
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