In a statement issued by Olamide Babawale-Mo, company secretary of Tantalizers, on Friday, the company said the acquisition aligns with its ambition to expand into high-growth, youth-driven sectors, including media and content creation.
“This strategic move marks a significant milestone in Tantalizers diversification journey as it expands beyond the food sector into the burgeoning creative and entertainment economy,” the statement reads.
“The acquisition aligns with Tantalizers PLC long-term growth strategy to deepen its footprint in high-impact, youth-driven and focused sectors, particularly entertainment, media, and digital content development.
“With Nigeria’s entertainment industry gaining global attention and generating. significant economic value, this acquisition represents a bold and forward-looking step into a new era for the Company.”
Commenting on the development, Adam Nuru, chairman of Tantalizers Plc, said the “acquisition of Tade Ogidan’s Grand Media is a quantum leap into content development, branded experiences and event activations verticals”.
“The growing intersection between food, lifestyle, and entertainment, for us, will deliver huge value to the brand and our numerous stakeholders,” Nuru added.
Reacting to the acquisition, Ogidan described it as a “socially-smart” move that would create long-term creative and commercial value.
“We are super excited about the creative opportunities this acquisition presents and are confident it will create long-term value for Nigerians and indeed the world,” he said.
“Tantalizers’ tech-driven entertainment platform is a game changer in the industry.”
Tantalizers also said it plans to unveil a dedicated entertainment platform in the coming months, leveraging Grand Media’s creative assets and production capacity.
The company also hinted at new projects that would blend food, music, storytelling, and live experiences, as it aims to become a multi-sector lifestyle brand.
Tantalizers said further details of the entertainment platform and upcoming projects will be shared soon on its official website.
