In the last couple of weeks, Grand Theft Auto VI has been among the most talked-about subjects in the video game industry. From its stunning new trailer, the delay to 2026, and its impact on the industry.

One thing about Grand Theft Auto VI that has made a lot of fans worry is its launch price tag, especially in the industry's current situation and today's world climate, when everything is costing more and more.

After Nintendo and Microsoft started using the $80 price tag for some of their titles, there has been a serious debate about how much Rockstar Games’s upcoming Grand Theft Auto VI will cost.

A while ago, , which is an interesting choice since Mafia: The Old Country is going to be a relatively shorter linear experience.

But what is going to be Take-Two’s approach to their open-world action-adventure title, Grand Theft Auto VI, which is also among the most anticipated video games of all time?

Recently, Strauss Zelnick, the CEO of Take-Two Interactive, .

He discussed how Take-Two’s pricing strategy was making decisions on a case-by-case basis and they “always had variable pricing”. He explained:

"We aim to make the best entertainment on Earth and bring that to all consumers, wherever they are, and we need to deliver value in so doing."

Regarding Mafia: The Old Country, Strauss Zelnick said:

"We think it's extraordinary. It looks amazing, and we want to get it into as many hands as we possibly can."

"Our view is that if you create a huge hit, and everyone wants it and everyone buys it, the revenue is going to take care of itself."

If a game scope is a factor for Take-Two in deciding on games’ prices, then everything is on the table when we talk about the price tag of Grand Theft Auto VI.

It or come up with its own weird price tag. And fans are already talking about.

Rockstar Games aims to launch .

There are also rumors suggesting that Rockstar Games might port some of its previous titles for modern platforms in the meantime.