In 2024, around – 12 million parcels daily and twice as many as the year before. Many of these products were non-compliant with EU laws, raising concerns over harmful products entering the EU, unfair competition for compliant EU sellers, and the environmental impact of mass shipping. 

The Commission has proposed the following actions in its toolbox : 

The Commission calls on EU countries, co-legislators and stakeholders to work together and implement these measures. Within a year, the Commission will evaluate the effectiveness of these actions and may propose further measures if necessary. 

Around 70% of Europeans regularly shop online, including on non-EU e-commerce platforms. While e-commerce brings many benefits for consumers, businesses and the EU economy, it also presents certain challenges. The new initiative aims to balance consumer protection, fair competition, and sustainability, while fostering a safe and high-quality e-commerce market in the EU.  

Press release: Commission announces actions for safe and sustainable e-commerce imports 

Communication on a comprehensive EU toolbox for safe and sustainable e-commerce 

Factsheet on the Communication 

Questions and Answers on the Communication 

Safety Gate: the EU rapid alert system for dangerous non-food products