AgenciesSahi also intends to scale its team and expand its reach across India to serve more active traders.
As part of its roadmap, Sahi will roll out new automation tools, including visual no-code strategy builders and multi-leg options execution capabilities. The company is also set to launch its trading website this week, expanding beyond its existing mobile and desktop offerings.
Earlier this year, Sebi cleared the way for retail participation in algorithmic trading, with the new rules taking effect from August 1, 2025. Currently, only institutional investors are permitted to use algorithms, which are automated programmes that execute trades based on pre-defined instructions.
“Sahi began with the intent of helping the individual investor. We focus on people interested in making their own financial decisions, both as investors and even as traders. The idea is to build this as a single, end-to-end product, which will cover the entire trader journey,” Vaz told ET.
Launched in December 2024, Sahi offers a chart-first interface with tools such as real-time Greeks, open interest tracking, technical indicators, and one-click trade execution. The platform leverages AI-driven insights to assist individual traders to make more informed decisions.The platform has seen over 200,000 app downloads and a 50% month-on-month growth in active traders. According to the company, over 20% of users have executed more than 500 trades within five months, while more than half have placed over 100 trades.
Sahi also claims to charge about 50% lower brokerage than larger incumbents by leveraging a lean team structure and AI-powered infrastructure. The platform charges Rs 10 per trade, Vaz said.
Manasi Shah, vice president at Accel, said, "The future of trading globally is going to be disrupted by AI, and Sahi is racing ahead to be the best-in-class AI-led trading platform. As Accel, we are excited to double down on Sahi as part of our thesis that AI will disrupt consumer experiences across verticals.”
While acknowledging some short-term impact from recent regulatory curbs on futures and options (F&O) trading, Vaz remains optimistic about long-term prospects. “We are extremely bullish about the larger financialisation of the Indian wealth story that is playing out, and which will continue to play out in our belief over the next 5-10 years at least,” he said.
"Existing tech-first brokers have solved customer access to markets really well; but as users and technology have both matured significantly, there is an opportunity to re-imagine the entire experience ground-up,” said Vaas Bhaskar, partner at Elevation Capital. “We believe that Dale and Manish are building with deep customer obsession and have built a never-before seen broking experience, combining all parts of the trader’s journey - research, execution and post-trade.”
