SATO Corporation, a global pioneer in auto-identification and labeling solutions, launched its WT4-AXB 4-inch industrial label printer today in the Asia-Pacific region¹. The product is the first entry in SATO's new Basic Line which pairs essential functionality at an affordable price.

A surge in demand in retail, logistics, and manufacturing sectors driven by online shopping has boosted needs for efficient labeling solutions. Specifically, cost-effective labeling needs are growing due to SMEs seeking to grow their ecommerce business. According to a recent survey, nearly two thirds² of small to medium sized businesses anticipate their 2024 ecommerce sales to increase over 2023.

"Our new basic model is tailored for small and medium-sized light industrial users, marking a strategic shift from our traditional high-performance solutions," explained Hayato Shindo, Vice President at SATO Holdings Corporation overseeing global business. "By supporting a wider range of labeling needs, we aim to provide SATO quality not just to the global enterprise but also smaller, first-time users. By building awareness of SATO within a broader customer base we aim to build deep, long-term relationships, leveraging our service and support and expertise in label consumables."

Key features Easy integration

Easy operation

Easy maintenance

The WT4-AXB will be rolled out in other markets where business needs have been identified. The printer is covered under SATO's Global Warranty Program. For more on pricing and availability, contact your local SATO representative.

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SATO Holdings Corporation published this content on February 11, 2025, and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on February 11, 2025 at 00:05:05.520.