Robert Kiyosaki, the renowned author of the best-selling personal finance book "Rich Dad Poor Dad," has once again reaffirmed his bullish stance on Bitcoin with a fresh investment, despite acknowledging the inherent risks. Kiyosaki, known for his unconventional financial advice, publicly shared his recent Bitcoin purchase on X (formerly Twitter) on July 1, 2025. He expressed his willingness to be wrong, stating, "I believe Bitcoin will one day soon be $1 million a coin. If I am a sucker, I’d rather be a sucker than a loser if Bitcoin does go to $1 million." This bold prediction aligns with his long-standing view that Bitcoin serves as a crucial hedge against financial instability and the inflationary nature of "fake money" or fiat currency, which he believes is manipulated by central banks.

Kiyosaki's investment philosophy is deeply rooted in prioritizing the accumulation of assets over short-term price fluctuations. He often advises, "Poor people focus on price. Rich people on quantity," emphasizing that long-term ownership of assets like Bitcoin, gold, and silver is paramount. He began acquiring Bitcoin when its price was around $6,000, and despite the substantial gains, with BTC currently trading above $107,000, he regrets not having bought more. His current acquisition reinforces this strategy, highlighting his belief that even at its current valuation, Bitcoin remains "priceless" due to its long-term potential. He advises investors not to wait for new milestones like $1 million to recognize its store-of-value potential, encouraging continuous accumulation, even of small amounts like a Satoshi.

The author's latest investment and vocal support come amidst a dynamic crypto market. As of July 1, 2025, Bitcoin is trading in the range of $107,000 to $108,000, showing resilience and strong support. Analysts remain optimistic about its upward momentum, with some predicting a potential new All-Time High (ATH) in July, driven by sustained ETF inflows and positive market sentiment. Key resistance levels are noted around $109,000-$112,000, and a breakout from a current consolidation phase could quickly lead to the $120,000 level.

Kiyosaki's confidence is not isolated. Institutional interest in Bitcoin continues to grow, as exemplified by Tokyo-based firm Metaplanet, which recently acquired 1,005 BTC, bringing its total holdings to 13,350. This makes Metaplanet one of the top five most active corporate Bitcoin owners globally, with plans to further increase its digital asset reserves through zero-interest bonds. Similarly, BlackRock continues to dominate institutional Bitcoin accumulation, reporting over $1.3 billion in ETF inflows in the past week alone. This aggressive positioning by major players, coupled with renewed global interest and the exploration of Bitcoin integration into national financial systems, further underpins the optimistic outlook shared by Kiyosaki and many market analysts.

Kiyosaki's personal reflections on his investment journey, where he admits to past mistakes and losses, underscore his message of gaining "wisdom and experience" through calculated risks. He encourages his followers to "Think for yourself," rather than blindly following trends, believing it's better to take calculated risks than to live with regret. His blend of personal insight and conviction in Bitcoin's long-term value continues to resonate with both retail and institutional investors navigating volatile markets.