Ferragamo and Porsche customers can now match their leather accessories and cars.
The intense blue shade that Maximilian Davis, creative director of the Florence-based fashion house, introduced with his fall 2023 collection inspired the collaboration between the two parties, aimed at celebrating Porsche Italia’s 40th anniversary.
Two special-edition sports cars based on the Porsche 911 Carrera 4 GTS and Porsche Taycan 4S models were developed for the occasion. Realized by the Porsche Exclusive Manufaktur in Zuffenhausen, Germany, but available only for the Italian market and in a total of 52 vehicles, both car styles were lacquered in the “Blusogno” blue shade, which also features in the interiors in combination with the blue Paldao wood decor.
“When Porsche asked Ferragamo to contribute to this anniversary, the main idea was to change as little as possible and focus on refined details. Because Porsche is already perfect,” said Leonardo Ferragamo, chairman of the fashion company. “The aim of this collaboration was to create an authentic and meaningful synergy between two iconic brands that both share the same values: design, excellence, craftsmanship and the courage to innovate. We wanted to tell an emotive story rooted in the idea of dreaming. My father Salvatore was known as ‘the shoemaker of dreams,’ while Porsche continues to be driven by dreams.”
“Our dream was to create something truly unique that embodies the spirit that has guided us for the past 40 years: Porsche style combined with Italian culture and aesthetics,” echoed Pietro Innocenti, chief executive officer of Porsche Italia. “That’s why we chose Ferragamo as a partner for this project — a brand with which we share values such as excellence of craftsmanship, timeless elegance and a tireless attention to detail.”
Grant Larson, director of special projects design at Porsche, retraced the creative process, underscoring that “both Porsche and Ferragamo are characterized by a signature design that is of timeless elegance” and how “we have taken this minimalist, purist approach to the extreme” with the models.
“Salvatore Ferragamo experimented a lot with unusual natural materials,” the designer continued. “This encouraged us to take unusual paths in the interior and to dye the Paldao wood blue — a novelty for us at Porsche that emphasizes the understated character of these limited-edition models.”
Front and rear seats, the GT sports steering wheel and details on the center console were also upholstered in “Blusogno” leather, like the cars’ document folders and key pouches. Other details include a white illuminated Ferragamo logo integrated into the door sill guards made of black brushed aluminum; the sides of the vehicle key painted in “Blusogno” shade and a custom-made indoor car cover in the same color with white piping, a colored Porsche crest on the front and white Ferragamo lettering on the sides.
As for the exteriors, the “Blusogno” paintwork was accentuated with white fine lines enhancing the dynamism of the cars on their front lid and rear spoiler. Ditto for the wheels, with the two colors resulting in a striking contrast with the red Porsche crest.
Founded in Padova in 1985, Porsche Italia has been a 100 percent subsidiary of Dr. Ing. h.c. F. Porsche Aktiengesellschaft since 1996. In 2024, it delivered 8,223 vehicles to customers, up 8 percent versus 2023. The result consolidated the Italian subsidiary’s position as the third-largest single market in Europe in terms of total units.
