Paris Good Fashion, an organization dedicated to fostering responsible and sustainable development within the fashion industry, recently published its findings from its 2025 Midsummer Camp on sustainability, where it conducted a study that brought together industry leaders and created a framework for sustainable fashion.
Major players from all sectors of the industry were present, including representatives from major luxury groups such as LVMH and Chanel, premium brands like Lacoste, mass-market brand Kiabi, as well as independent designers including Stephane Ashpool and Jeanne Friot. The diverse group spent the day working alongside scientists and business analysts. The results of their collaboration are the first of their kind. The study pooled data from across the industry, with 25 brands, representing 86 billion euros in turnover, contributing anonymously; large conglomerates such as Kering and Richemont also participated.
The methodology of the study also took on a new direction, shifting from a traditional focus on tech solutions and efficiency to account for production volumes. They found that even with the help of rapid shifts to low-impact materials and renewable energy, the fashion industry would overshoot the emissions goals needed to hit the 1.5-degree Celsius target outlined by the Paris Climate Agreement. That goal is 42 percent reduction in absolute emissions by 2030, down from a baseline set in 2022.
To reach this, Paris Good Fashion recommended brands reduce their emissions intensity per item and improve efficiency through measures such as using better materials, improving logistics, circularity and energy reduction or moving to renewable sources. The most effective, however, would be to reduce yearly production volumes by an average of 5% across luxury, premium, and mass-market brands. To do so, it suggested investing in circular initiatives, such as rental, repair, and resale services.
Also addressed was the importance of collaboration and communication. While brands working alone can reduce their emissions by 21 percent, collective action enables an additional 17 percent decrease. The industry needs to work together to achieve the most change. Hélène Valade, LVMH’s environment development director, spoke to the necessity of encouraging discussion between brand leaders, and urged the French Competition Authority to reexamine their rules regarding the subject.
This inaugural Midsummer Camp marks Paris Good Fashion’s first step toward building a long-term space for industry professionals to continue strategizing for a more sustainable fashion future, and there are plans to expand the event. The organization’s report makes it clear: sustainability will require not only individual innovation, but collective resolve.
