Optimizely and commercetools have formed a strategic global partnership with Levo aimed at delivering composable, AI-powered digital experiences to enterprise retailers. This collaboration seeks to transform enterprise B2C retail by integrating content, commerce, experimentation, and artificial intelligence into a unified, composable solution.

Levo, a subsidiary of Clemenger Group, has been appointed as the exclusive Asia-Pacific launch partner for this initiative. As the only implementation partner with a local presence in the APAC region, Levo will spearhead the delivery, early customer success, and go-to-market alignment across the area.

The partnership was unveiled at the Elevate Global Commerce Summit 2025, with general availability of the integrated solution anticipated in the third quarter. Levo is already engaging with select enterprise clients on early implementations, positioning itself at the forefront of this new offering.

Optimizely's Digital Experience Platform (DXP) will be integrated with commercetools' MACH-certified commerce engine. This integration is designed to empower marketers by providing them with tools to enhance content management, content marketing, experimentation, commerce, and personalization. The solution also aims to liberate developers, allowing them to concentrate on high-impact innovation rather than routine tasks.

CEO of Levo, Cale Maxwell, said, "We’re proud to bring this powerful partnership to life across Asia Pacific...Enterprise retailers here are hungry for composable solutions that accelerate speed to market, reduce reliance on dev teams, and allow for real-time, AI-enhanced content experiences. With Optimizely and commercetools, we can now deliver exactly that – at pace."

Optimizely One, described as the world’s first operating system for marketing teams, will play a central role in this initiative. It combines various solutions across content management, content marketing, experimentation, commerce, and personalization, providing a comprehensive platform for enterprise retailers.

Commercetools contributes its composable, cloud-native technology, which is designed to deliver scalable commerce experiences across any channel. This technology is expected to complement Optimizely's offerings, creating a robust solution for enterprise retailers seeking to enhance their digital capabilities.