While the brand has been stocked online at Selfridges for nearly a year, The 'Occasion Boutique by OMNES' marks its first physical concession with the retailer. The 19 square metre space is dedicated to event dressing and formalwear, featuring pieces made from recycled materials and next-generation fabrics such as Lenzing Ecovero viscose.

The boutique showcases OMNES’ affordable bridal and bridesmaid collections, as well as exclusive access to some of the brand’s bestselling styles that have previously sold out online.

The launch follows a standout first quarter for the independent label, with online and wholesale sales surging by over 400% year-on-year. In addition to its own-store presence in Spitalfields, OMNES currently retails through partners such as Selfridges and John Lewis. By the end of 2025, to be live with 10 retail partners globally, including a US expansion this June with luxury department store Nordstrom.

To support its next phase of growth, OMNES appointed Alessandro Pane to the newly created role of Managing Director in September 2024. Pane, formerly COO at Alexander McQueen and with a career spanning several senior roles at Kering, will work alongside founder Jordan Razavi to lead international expansion and retail strategy.

Razavi said: "2025 is already turning out to be a pivotal year for the brand as we double down on our strategy for growth through international expansion and physical retail roll-out. We are continuing to grow sales and channels in the UK, and intend to open another three stores by the end of the year, including a Central London flagship.

"Our goal is to make sustainable clothing desirable and accessible to all, and through our retail plans with partners like Selfridges & Co we’re able to reach more customers with this ambition. We’re building out a strong team to support our business goals, and the appointment of Alessandro is testament to this."

Alessandro Pane added: "I see so much potential in OMNES and feel I’m joining a young brand with big ambitions at a very exciting time in their journey. I look forward to working alongside Jordan and the team to build brand awareness outside of our core audience and continue to sustain and accelerate our sales growth."