Kenyans trust Mwananchi Credit as the most reliable lender in the country.

This is according to a survey conducted by Kenya Track Research on different microfinance institutions.

Mwananchi Credit emerged as the most reliable and client-focused credit institution in the country, reaffirming its position as a leader in Kenya’s dynamic financial services sector.

The nationwide survey, which assessed the performance of various microfinance and credit institutions based on customer satisfaction, product accessibility, service innovation and transparency, revealed a growing trust in Mwananchi Credit’s commitment to empowering clients with tailor-made financial solutions.

Mwananchi Credit was singled out for its dedication to providing fast, flexible and customer-oriented loan products that resonate with the real needs of individuals, SMEs and investment groups.

The firm’s hallmark has been its ability to balance speed, professionalism and empathy in service delivery, earning it a reputation as a dependable financial partner for thousands of Kenyans.

“This recognition is both humbling and inspiring. At the heart of our mission is a genuine desire to uplift lives through accessible credit. We view every loan not just as a transaction but as an opportunity to unlock potential," said a senior executive from Mwananchi Credit in a correspondence seen by .

The survey also ranked Together As One Ltd, Platinum Credit, My Credit and Jijenge Credit among the top performers in Kenya’s nonbank lending industry.

Each institution was celebrated for its unique value proposition and consistent efforts in extending financial services to underserved and previously excluded populations.

Jijenge Credit continues to break new ground with its innovative Chama Loans that help groups pool resources and access capital for income-generating projects.

My Credit and Platinum Credit remain frontrunners in providing collateral-based loans with quick turnaround times, while Together As One Ltd is applauded for its streamlined processes and personalised client care.

Kenya Track Research noted that the study engaged over 10,000 clients across all 47 counties, offering a comprehensive glimpse into how borrowers perceive their lenders in terms of trust, efficiency and service quality.

The recognition underscored a shifting paradigm in Kenya’s credit market where customer centricity, ethical lending practices and transparency are becoming the benchmarks of excellence. As these institutions continue to scale, their collective impact is helping bridge the credit gap and fuel economic inclusion across the country.

Meanwhile, Mwananchi Credit Limited announced plans to restructure its check-off loan business, leading to a reshuffling of employees.

The company said it is streamlining its business operations to offer customers the best financial services.

It explained that despite concerted efforts to enhance collections and strengthen financial accountability, the product has continued to underperform.

Source: TUKO.co.ke