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In case you missed it, the biggest sale of the year is almost here. We’re talking about Amazon Prime Day 2025, of course.

Not sure what to shop this year? Good news, you don’t have to wait. Tons of early Prime Day deals are already live, and our shopping experts have rounded up the most-wanted items E! readers are adding to their carts.

You’ll find major deals on E! bestsellers, celeb-loved picks, and top-rated products across every category, from beauty and athleisure to home and travel.

Think four luxe pillows for under $100, a Kyle Richards-approved mascara for less than $10, $100 off the coveted Shark multi-styler, plus a Housewives-approved fan that will keep you cool all summer long.

Like we said, there’s no need to wait. These jaw-dropping deals on E's most-wanted items can be shopped right now.

Queen sheets? For almost half off?!

Snag this early Prime Day deal on an airy and ultra-light sheet set just in time for summer. Choose from multiple colors and sizes. 

This is the exact portable handheld fan that Angela Oakley used on the Real Housewives of Atlanta.

The now viral fan is sleek and gives you customizable cooling power and can easily fit in your bag, making it the perfect on-the-go solution for staying cool wherever you are.

"The Color Wow Dream Coat is great. It’s humidity-resistant for the summertime and I like to have that on hand," Ciara Miller shared.

Paige DeSorbo and Lala Kent are also fans of this cult classic product, which you can right now for less.

“This is really my holy grail. I use my Shark all the time. This blow dryer is amazing," says Gia Guidice.

It allows you dry, curl, smooth, and volumize hair with just one tool. Buy it now and save $100.

"My go-to collagen routine is adding Vital Proteins Collagen Peptides in my morning cup of coffee or smoothie," Jennifer Aniston told E! News. "So easy to use."

It supports hair, skin, and nail health and it's 0 sugar.

Transform your skincare routine with these exfoliating pads that reduce the appearance of pores and leave your skin feeling refreshed and smooth.

Loved by Kylie Jenner and Richards, I use these and love how they minimize texture, tighten my pores, and prevent pimples from getting worse.

Experience lightweight, buildable coverage that evens skin tone while brightening and color-correcting for a natural, radiant finish.

No wonder it's an Amazon best-seller!

You can wear these wildly popular flared leggings to the gym or while running errands. It has a flattering crossover waistband with a hint of tummy control.

Available in tons of colors, they have over 8,000 5-star reviews, with one happy customer writing, "Sunzel makes my favorite pocketless athletic pant. I teach and practice Pilates, and these are perfect for both. Their fabric is soft and stretchy, and their colors are awesome."

Featuring comfy padding, these minimalist flip-flops add a laid-back yet chic flair to any summer outfit.

DeSorbo, who owns them in gold, said, “I love a metallic sandal. I think it’s a neutral. It goes with everything.”

Choose from nine colors, prints, and finishes.

The super popular 30-ounce Stanley Quencher is on sale at Amazon ahead of Prime Day. 

Stay hydrated and choose from several colors.

With a versatile colorway and cushioned insole, these slip-on sneakers check all the boxes. You can toss the washing machine when they need a refresh, and they're available in wide sizing.

They have 49,800+ 5-star Amazon reviews and this fan reported, "I love these shoes, they're super lightweight and comfortable, good for running or day-to-day activities."

They're available in 8 colors and wide and half sizes.

"It gives me a good contour and minimizes my pores. I use the first mode to absorb my skincare," said Kylie Jenner.

This device will help lift, plump, and sclupt your face.

You can take a whopping 36% off a must-have Dyson cordless vacuum ahead of Prime Day.

This stick vacuum offers up to 40 minutes of suction power. It can even convert to a handheld vacuum for cleaning cars, stairs, and upholstery. The included hair screw tool is designed to suck up long hair and pet hair. 

Get two queen ultra-soft down alternative pillows and two queen shredded memory foam pillows for under $100!

These cooling pillows are perfect for hot sleepers as they can help regulate temperature and wick away moisture.

E! readers go crazy for this lifting collagen mask.

“These lift your jawline.  I love what this does for me. It makes me feel like I have a good jawline. I say it works," Maidson LeCroy shared.

This steamer has 80,100+ 5-star reviews and it's a total game-changer for your clothes, linens, curtains, and more.

This travel-friendly steamer works well on silk, chiffon, cotton, wool, nylon, and more. With a nine-foot power cord and a lightweight design, it's easy to pack in your suitcase or carry in your work bag.