Morocco has embarked on a significant strategic partnership with Wego, the premier travel platform in the Middle East and North Africa (MENA) region, in collaboration with the Moroccan National Tourist Office (MNTO). This alliance culminates in a compelling new summer campaign designed to spotlight Morocco’s rich cultural heritage, majestic mountain landscapes, and scenic coastlines, with the primary objective of attracting regional tourists. The initiative positions the Kingdom as a top-tier summer destination, aiming to inspire travelers across the MENA region to delve into Morocco’s diverse offerings, from its historic medinas and vibrant artisan souks to serene beach towns and adventure-filled highlands.

Morocco’s appeal lies in its exceptional blend of cultural richness, stunning natural beauty, and modern leisure opportunities. The campaign meticulously showcases the country’s varied tourism landscape, offering something for every traveler. Highlights include the picturesque, blue-washed streets of Chefchaouen nestled in the Rif Mountains, the golden beaches of Agadir perfect for sun-seekers, and the dramatic, trekkable vistas of the Atlas Mountains, an ideal playground for outdoor enthusiasts and adventure seekers. These destinations underscore Morocco’s versatility as a holiday spot, seamlessly combining tranquility, excitement, and deep cultural immersion.

Central to the campaign is the theme of cultural authenticity harmoniously blended with contemporary comfort. Wego and MNTO are jointly promoting Morocco’s key cities, such as Marrakech, Rabat, and Fez, emphasizing their unique mix of old-world charm and modern appeal. Marrakech, often regarded as the heartbeat of Moroccan tourism, invites visitors to explore its labyrinthine markets, centuries-old palaces, and traditional riads, offering a captivating glimpse into Moroccan history. Beyond its traditional allure, Marrakech is also presented with new narratives, showcasing design-forward hotels, modern galleries, and wellness retreats inspired by Moroccan traditions. Meanwhile, Rabat and Fez are highlighted as living canvases of contemporary art and craftsmanship, providing opportunities to explore the evolution of Moroccan arts, architecture, and design, thereby bridging the past and the present.

Cultural exploration forms the core of this initiative, encouraging visitors to engage with local artisans, discover historical landmarks, and immerse themselves in traditional customs. The campaign brings attention to Morocco’s rich cultural tapestry through handcrafted pottery, textiles, lively musical performances, and vibrant art festivals. Furthermore, Morocco’s renowned culinary scene is a significant focal point. Known for its bold flavors and aromatic ingredients, the campaign spotlights signature dishes such as couscous, harira, and pastilla. Curated guides will assist visitors in locating the best local eateries, ranging from bustling food stalls within medinas to elegant rooftop restaurants tucked away in narrow alleys, aiming to deepen travelers’ connection with Moroccan culture through taste and tradition.

In addition to its vibrant cities and culinary treasures, the campaign draws attention to Morocco’s picturesque coastal towns. Essaouira and El Jadida, with their historic fortresses and thriving artistic communities, offer a relaxed seaside experience. These destinations are celebrated for their fresh seafood offerings, stunning ocean views, and charming medinas, making them perfect for travelers seeking both cultural enrichment and beachfront tranquility.

The alliance leverages Wego’s massive reach in the MENA digital travel space. The campaign integrates customized travel guides, real-time flight and hotel booking tools, curated destination content, and multilingual marketing assets. These features are designed not only to showcase Morocco’s highlights but also to simplify the travel planning process for users across Gulf countries, North Africa, and the Levant. This strategic digital engagement is expected to significantly increase search volumes and bookings to Moroccan cities, particularly from key markets such as the UAE, Saudi Arabia, Egypt, and Kuwait, positioning Morocco as an accessible and well-connected destination for summer 2025.

Mamoun Hmidan, Chief Business Officer at Wego, expressed enthusiasm for the collaboration: “We’re excited to collaborate with the Moroccan National Tourist Office to broaden the horizons of our users and introduce them to the richness Morocco has to offer. Our goal is to make it easier for travelers to find meaningful experiences whether they’re looking for adventure, history, or relaxation—through curated content and seamless travel planning.” Echoing this sentiment, Mr. Rachid Hamzaoui, Director Middle East & Asia for the Moroccan National Tourist Office, added: “The campaign will feature exclusive destination guides, influencer-curated content, and digital promotions that highlight Morocco as a top summer choice for travelers in the GCC and beyond. With Wego’s platform offering real-time comparisons and travel inspiration, discovering Morocco has never been more convenient.”

This summer initiative extends beyond mere tourism promotion; it is fundamentally about crafting memorable journeys and strengthening intra-regional travel ties between Arab countries. As global travel patterns evolve, with travelers increasingly seeking culturally familiar yet distinctive destinations, Morocco stands out as an ideal getaway for MENA tourists, offering familiarity in language and hospitality alongside diverse landscapes and experiences. The campaign underscores the idea that travel within the Arab world can be both enriching and seamless, supporting the Moroccan tourism industry’s long-term vision to establish itself as a leading destination for Arab travelers. Through captivating storytelling, practical travel tools, and compelling visuals, the campaign invites travelers to explore a country that effortlessly weaves tradition with modernity, promising unforgettable moments for every visitor.