The organisers plan to officially launch this year’s edition in a grand ceremony that promises to blend beauty with empowerment.

The event will also unveil the official crown and a brand-new car for the ultimate winner. The launch is expected to draw a high-profile guest list including past queens, fashion icons, pageant coaches, members of the media, and key figures in the arts and entertainment industry, all coming together to witness what organisers describe as the "symbols of transformation, elegance and national pride."

Speaking at a media engagement on Monday, June 30,  Vice President of Cloudz Entertainment, organisers of Miss Intercontinental Ghana, Jennifer Ophelia Dzkopo, the 2025 edition will take on a deeper focus, not just on external appearance, but on purpose-driven leadership and national representation.

“This year, we are redefining what pageantry means. It’s not just about outer beauty—it’s about purpose, poise, and potential,” she said.

“Miss Intercontinental Ghana is more than a crown. It’s a platform that nurtures leadership, confidence, and cultural pride, preparing our queens to represent Ghana with excellence on the global stage.

“We believe in grooming winners beyond the runway. This is an opportunity for young women to embrace their identity, tell their stories, and be inspired to lead.”

She further explained that the pageant has consistently evolved into a grooming ground for young Ghanaian women, empowering them with skills, visibility, and the poise to compete internationally and lead within their communities.

This year’s edition, she noted, will continue that tradition placing a renewed emphasis on natural beauty, social intelligence, and advocacy, ensuring that the crowned queen not only shines on stage but leaves a lasting impact wherever she goes.

“We are looking for queens with a cause young women who want to do more than walk beautifully, but also speak powerfully and influence meaningfully,” she added.