The highly anticipated verdict of the Andam Prize 2025 was delivered on July 1, 2025, during an atmosphere of palpable excitement at the Jardins du Palais Royal in Paris. This year's edition of the prestigious fashion competition, founded in 1989 by Nathalie Dufour under the initiative of the Ministry of Culture and Défi, and presided over by Guillaume Houzé, recognized eleven finalists across various categories. The awards serve as crucial springboards for emerging designers in a challenging industry, offering not only substantial financial support but also invaluable visibility and mentorship from leading industry figures.

The coveted Grand Prix of Andam 2025, accompanied by a prize of €300,000, was awarded to Belgian designer Meryll Rogge. This marks another significant achievement for Rogge, who was also a finalist for the Woolmark Prize in 2025, named Designer of the Year at the Belgian Fashion Awards in 2024, and a semi-finalist for the LVMH Prize in 2022, in addition to being an Andam finalist in 2024. A graduate of the Royal Academy of Antwerp, Rogge honed her skills at Marc Jacobs for seven years, focusing on women's ready-to-wear, before returning to Antwerp to lead the development of women's collections at Dries Van Noten. She launched her eponymous brand in 2020, known for its contemporary women's wardrobe that boldly blends classic tailoring with unexpected combinations of sensual and masculine, artisanal and pop elements. Meryll Rogge, along with Alain Paul, will benefit from a year of mentorship from Sidney Toledano, President of IFM and Advisor to the President of LVMH, who served as the patron and jury president for this 36th edition.

The Special Prize, valued at €100,000, was awarded to the young French brand Alainpaul, founded by former dancer Alain Paul (36 years old) in 2023 with his husband Luis Philippe. Alainpaul, which has been showcasing its women's, men's, and unisex collections at Paris Fashion Week since September 2024, aims to redefine silhouettes by exploring the evolution of body proportions. Paul, who previously worked at Vetements under Demna Gvasalia and Louis Vuitton with Virgil Abloh, draws inspiration from dancers' wardrobes and the spontaneity of movement to create impeccably cut pieces with meticulous attention to detail.

The Pierre Bergé Prize, also worth €100,000, went to Burc Akyol. Born in France to Turkish parents and raised in a Maghrebi community in Dreux, Akyol learned tailoring from his tailor father. A finalist for the LVMH Prize 2023 and an Andam finalist last year, he studied at IFM before working for brands like Dior, Balenciaga, and Esteban Cortazàr. In 2019, he founded his semi-couture maison for women and men, expressing his vision through impeccable cuts and draping, emancipating from oriental stereotypes. Burc Akyol will receive mentorship from Alexandre Mattiussi, founder and creative director of Ami Paris, who will assist him in structuring his brand and ensuring its international development, offering advice on product development, commercial, and digital strategies.

Accessories also received significant recognition, with the Fashion Accessories Prize and €100,000 awarded to Sarah Levy. The Belgian designer, who won the public prize in the Fashion Accessories category at the Hyères Festival in 2019, initially pursued a career in urban planning and architecture for a decade. Driven by a passion for jewelry, she transitioned to fashion, studying visual arts in accessories at La Cambre. Levy is recognized for her playful and practical accessories that sometimes extend the body like prosthetics, and has collaborated with Givenchy, Marine Serre, and Patou. She will receive a year of mentorship and personalized advice from Sophie Delafontaine, artistic director of Longchamp.

In the realm of innovation, the 2025 Innovation Prize, worth €100,000, was presented to Losanje. This French start-up specializes in helping brands create circular textile products through an industrialized, flexible, and tailor-made upcycling solution, enabling the transformation of any finished textile product into ready-to-assemble components. For the first time, an expert committee also awarded a special recognition prize to Goldeneye Smart Vision, a French technology developed by the start-up Apollo Plus. This innovation revolutionizes textile quality control through self-supervised AI, simultaneously generating digital twins of the fabric usable at every stage of production.

The total endowment for the competition amounted to €700,000, distributed across the Grand Prize, Special Prize, Pierre Bergé Prize, Fashion Accessories Prize, and Innovation Prize. Rachida Dati, Minister of Culture, underscored the significance of these awards, stating, “France is the very embodiment of fashion in the world, and the challenge is to continue writing its story by supporting young creation. Our country has seen the birth of the greatest designers, and I have launched a series of initiatives to support future talents. The ANDAM awards are part of this momentum. I congratulate all the winners, and I count on ANDAM and all its partners to support them well beyond the prize. Because it is in the long term that designers' paths are built: they are the fashion of tomorrow.” This diverse 2025 edition of the Andam Prize once again highlighted emerging talents, reinforcing France's position as a fertile ground for fashion innovation both domestically and internationally.