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Merger & acquisition in African B2B e-commerce and fintech sector - CNBC Africa

Published 2 weeks ago3 minute read

The African B2B e-commerce and fintech sectors are experiencing significant consolidation as major players aim to expand their regional presence and incorporate financial services into their offerings. In a major development, MaxAB-Wasoko, a leading African retail e-commerce and supply chain super app, has recently acquired Fatura, a prominent Egyptian B2B e-marketplace. This move reflects a broader trend of investor interest shifting towards African B2B platforms with integrated fintech solutions. Belal El-Megharbel, the CEO of MaxAB-Wasoko, discussed the implications of this acquisition and its impact on the sector in an exclusive interview with CNBC Africa. The acquisition of Fatura by MaxAB-Wasoko signifies a strategic move towards enhancing the value proposition for both B2B and fintech customers in the African market. El-Megharbel highlighted the importance of serving African consumers through small retailers and convenience stores spread across the continent. The increased investment appetite in this space underscores the potential for growth and innovation in catering to the needs of African supply chains effectively. The regulatory environment in Africa presents challenges but also opportunities for companies like MaxAB-Wasoko to offer financial services alongside their e-commerce platforms. The progressive stance of governments in several African markets has facilitated the expansion of fintech solutions, including payment acceptance and access to micro-loans, through small retailers, contributing to a more vibrant and inclusive economy. One market that has demonstrated significant growth for MaxAB-Wasoko is Kenya, where the company's strategic approach aligns well with the local dynamics, leading to a notable increase in sales. The acquisition of Fatura is expected to diversify the product offerings available to local Egyptian retailers and enhance competitiveness in the market. By transitioning to a marketplace model, MaxAB-Wasoko aims to expand its assortment of products and suppliers, ultimately benefiting retailers with more choices and better prices. El-Megharbel emphasized that this approach will not be limited to Egypt but will extend to other African markets like Morocco and Kenya in the near future. In terms of assessing credit risk, MaxAB-Wasoko leverages progressive algorithms to underwrite reliable retailers with steady cash flows, minimizing default rates and ensuring sustainability. Looking ahead, El-Megharbel anticipates further merger and acquisition (M&A) activity in the fintech sector to complement the company's comprehensive super app offering. The vision is to provide retailers with a one-stop platform for purchasing goods, accepting payments, accessing credit, and utilizing various financial services. While the e-commerce front may have reached a saturation point, the focus will shift towards enhancing fintech capabilities through strategic M&A deals in the coming year. The consolidation of the African B2B e-commerce and fintech sectors through acquisitions like the one between MaxAB-Wasoko and Fatura signals a new chapter of growth and innovation in the region's digital economy.

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