Makeready is recognized for its innovative approach to creating and managing independent lifestyle hotels, restaurants, and retail brands. With properties such as Halcyon in Cherry Creek, The Ryder and The Emeline in Charleston, The Noelle in Nashville, and others, Makeready brings a unique, locally-rooted approach to hospitality that values authentic experiences and personalized service to connect guests to the local culture and unique spirit of each destination.

The integration of with Travel Outlook’s advanced reservations team will allow Makeready to continue to blend pioneering technology with exceptional customer service to meet the demands of today’s guests, all while alleviating the pressures of staffing shortages and rising operational costs.

Eric Gavin, Makeready’s President, said, “at Makeready, we are always looking for ways to enhance guest experiences through thoughtful innovation. Our partnership with Travel Outlook allows us to elevate the level of service we provide by seamlessly integrating AI-driven technology with personalized human interaction. In a rapidly evolving industry, leveraging innovative solutions is key to anticipating our guests’ needs and delivering personalized, lifestyle-driven hospitality. With Travel Outlook’s expertise in guest engagement, we can further our commitment to providing seamless, high-touch experiences that feel both intuitive and unexpected.”

Annette, designed specifically for the hospitality industry, is a guest-led conversational AI assistant that offers hotel guests a seamless, pleasant experience.  With its AI capabilities powered by PolyAI, can handle multiple calls in real time, clearly understanding guest inquiries and addressing them with personalized responses. From answering questions about hotel amenities to providing local recommendations, manages interactions with human-like conversations, allowing hotel staff to focus on providing exceptional service to guests at the front desk.

With software that incorporates Generative AI, is equipped to provide guests with a natural and intuitive experience, around the clock. She can transfer calls to the appropriate department and send follow-up texts, and she can also engage guests in multiple languages, particularly valuable for hotels to deliver a uniform experience to a global audience.

Travel Outlook is the only call center certified by the ensuring a consistent, efficient approach that results in the conversion of up to into revenue at higher ADR.  Travel Outlook’s developed in partnership with Forbes and the Kennedy Training Network, ensures that every reservation call is handled with expertise, and with little wasted time.

“As AI continues to reshape the hospitality industry, we are proud to be at the forefront of this transformation,” said John Smallwood, President of Travel Outlook. “With Travel Outlook’s exceptional talent and Annette’s cutting-edge technology, Makeready can expect our team to assist them to continue to streamline operations and manage call volumes with unparalleled efficiency, crucial to staying competitive in today’s market.”