SMCP’s premium French fashion label, Maje, has announced an exciting and unexpected summer collaboration set to launch next month. The brand is partnering with the global toy and media giant Hot Wheels to create an "adrenaline-fuelled" collection. This collaboration aims to produce a "bold, high-impact wardrobe that redefines femininity with power and audacity."

According to Maje, the collection represents a collision of "Parisian elegance with the electrifying energy of the racetrack." The line will feature items such as a pleated mini skirt and crop top, a denim jacket, a hoodie, T-shirts, and a cardigan. These pieces are designed to reinterpret the graphic codes of motorsports, incorporating racing-inspired elements like graphic stripes, bold colour blocking, and emblematic logos. The overall style is intended to bring "thrills, attitude, and a striking contrast to everyday dressing."

The capsule collection will be available for purchase online starting June 3rd, with an in-store release following exactly a week later. This collaboration, while surprising for a womenswear label like Maje, is strategically timed. The company highlighted that the launch coincides with "Formula 1’s continued global rise, with record-breaking viewership and a forthcoming feature film starring Brad Pitt." This partnership seeks to capture the growing cultural momentum of motorsport as it increasingly influences fashion and lifestyle.

Maje further explained that the collaboration extends beyond mere nostalgic appeal. The Maje x Hot Wheels link-up is envisioned as "a reflection on movement and transformation." It underscores a shared commitment between the two brands to "bold design, innovation, and a forward-thinking vision."