Live Commerce Statistics By Sales, Revenue And Trend (2025)
This article will describe the Live Commerce statistics and trends reshaping retail through live interaction.
(Source: statista.com)
(Reference: fitsmallbusiness.com)
(Source: statista.com)
(Reference: arkinvest.com)
(Source: arkinvest.com)
(Source: mckinsey.com)
- In this context, the average dollars per transaction were smaller, whereas overall spending was huge. Engagement-wise, the average viewing time for each live commerce session remained fairly consistent across the regions.
- Users from the United States and Europe viewed any session for about 31 minutes, while users from China viewed it for 36 minutes.
- In contrast, viewers in Latin America viewed these shows for the longest average time of 41 minutes.
Conclusion
Live Commerce Statistics: The era of live commerce being a fleeting trend is over; it is today a multi-billion-dollar industry, reshaping patterns of consumer behaviour and retail avenues. From Asia’s dominance on platforms like Taobao and regional innovation coming out of the United States, to beyond, this has been a paradigm shift in how we conduct shopping.
In light of ongoing development in AR, AI, sustainability, and global expansion, live commerce is on its way to becoming the top retail force in the future.
Which country is expected to lead the global live commerce market in 2024?
China leads the global live commerce market, with an income of approximately US$350 billion in 2024. This accounts for the majority of Asia US$370 billion in the live commerce revenue total. China’s emergence on the scene was through the almost universal adoption of its platforms in the domestic market, coupled with very high usage (Douyin, Kuaishou, Taobao Live) and innovations in grocery delivery and direct-to-producer sales.
How fast is the global live commerce market growing?
The global live commerce market is growing at a rate of 24% annually and is expected to grow from US$1 trillion in 2024 to US$3.7 trillion by 2030. America is set to grow above the average rate at 47% annually and is anticipated to be US$680 billion in 2030. Meanwhile, China is expected to grow at 20% annually and reach US$2.4 trillion.
Which age groups are most active in live commerce in China and the U.S.?
In China, the 25-34 age group is the most active (30%), followed by 18-24 (25%), with fewer and fewer people partaking as the years go by. In the United States, live commerce has a much broader age distribution: 25-34: 28%, 35-44: 25%, 45-60: 25%. Thus, there is more engagement among older age groups in the U.S. than there is in China.
What are the statistics concerning average viewing duration and spending behaviour of live commerce viewers?
Time spent per show: China: 36 minutes, U.S. and Europe: 31 minutes, Latin America: 41 minutes. Amount spent per show: China: US$82-US$90, Other regions: US$127-US$197. Chinese users, in fact, spend less at a time but watch more shows and make more purchases in total and, hence, provide a stronger engagement and potential sales base.
Tajammul Pangarkar
Tajammul Pangarkar is the co-founder of a PR firm and the Chief Technology Officer at Prudour Research Firm. With a Bachelor of Engineering in Information Technology from Shivaji University, Tajammul brings over ten years of expertise in digital marketing to his roles. He excels at gathering and analyzing data, producing detailed statistics on various trending topics that help shape industry perspectives. Tajammul's deep-seated experience in mobile technology and industry research often shines through in his insightful analyses. He is keen on decoding tech trends, examining mobile applications, and enhancing general tech awareness. His writings frequently appear in numerous industry-specific magazines and forums, where he shares his knowledge and insights. When he's not immersed in technology, Tajammul enjoys playing table tennis. This hobby provides him with a refreshing break and allows him to engage in something he loves outside of his professional life. Whether he's analyzing data or serving a fast ball, Tajammul demonstrates dedication and passion in every endeavor.
