The Life Insurance Corporation of India (LIC) has achieved a Guinness World Record for selling the highest number of life insurance policies in a 24-hour period. This milestone was reached on January 20, 2025, when 452,839 LIC agents successfully issued 588,107 life insurance policies across India.

Guinness World Records officially verified this achievement, recognizing the exceptional productivity of LIC's agency network. The corporation's statement highlighted that this accomplishment establishes a new global standard for agent productivity within the life insurance sector in a single day.

LIC's statement emphasized that this significant achievement underscores the unwavering dedication, expertise, and tireless work ethic of its agents. It reflects the company's profound commitment to providing essential financial security to its customers and their families.

The record-setting performance was driven by an initiative led by LIC MD and CEO Siddhartha Mohanty. Mohanty had urged every agent to issue at least one policy on January 20, which was observed as 'Mad Million Day'.

In his address, Mohanty expressed his gratitude to the customers, agents, and employees whose collective efforts contributed to making 'Mad Million Day' a resounding success.