In April, it was announced that The Real Housewives of Beverly Hills star Bozoma Saint John and talk show host and comedian Jimmy Fallon would join forces for a new reality TV show. Only the best will move on to the next round, and the ultimate goal is to be crowned the winner and be awarded a cash prize.

She has worked as the head of global marketing for Beats by Dre, Apple Music, and iTunes, as well as the chief marketing officer for Netflix. Impressive would be an understatement!

In a statement to People, Fallon shared more about the concept of his new show and who will compete for the final prize (). "With On Brand, I thought it would be cool to have executives from some of the most iconic brands pitched ideas by normal people bursting with creativity," Fallon said. "Some have advertising backgrounds. Some are influencers. Some are swim instructors. It doesn't matter. All that matters is coming up with the best idea."

Fallon is also excited about his concept, which he believes is unique to television. He told People in a statement: "There really hasn't been a show like this on television, and I think everyone is gonna love it."

Although an official premiere date has not been released, the show is expected to air on NBC later this year.

"I love branding, I love marketing, I love the world of advertising, and I think there are a lot of people out there who do as well," Fallon said, per People. "This show lets the audience and our contestants get a peek behind the curtain of how campaigns for some of the biggest brands come together and what goes into making them. It's exciting."

NBC also shared a first look at Fallon and Saint John, which appears to have been taken during the show's filming. In the caption, they provided more information on the expected release date. "Don't miss #OnBrand with Jimmy Fallon and featuring Bozoma Saint John coming fall 2025 – watch nbc on @peacock," the message reads.

"THIS!!!!! Here we go!!! I can't wait!!!!!" a comment reads. "Making a statement every time!" another person shared. Other reactions include, "She looks so good and I love Jimmy Fallon," "Yes to all of this," and "Talk about speed of execution."

The official BravoTV Instagram account also commented on the NBC post. "A dream team," they wrote. A statement that many would agree with. Will the show live up to everyone's expectations? Fans are eager to find out, but for now, it has been generating a lot of excitement.