Jamie Carragher's recent remarks about the Africa Cup of Nations (AFCON) sparked widespread debate. His claim? That the tournament isn’t a "major competition".

A statement made in the context of discussing Mohamed Salah’s Ballon d’Or chances.

Micah Richards immediately challenged him:

Richards: “AFCON is a major competition.”

Carragher: “Seriously?”

A stunned Richards and Daniel Sturridge pushed back, with Richards emphasizing: "Just to say, AFCON is a major tournament because a lot of people will be at home saying, 'They aren't taking it seriously.' AFCON is a big tournament, just so you know."

An exasperated Carragher responded, "Oh god," before Sturridge firmly stated: "It's a fact. It's a fact. It's a fact. If you win the Euros or Copa América, it's deemed to be big, so the AFCON is on the same level."

Everyone has their views on Carragher’s comments, but in my opinion, this is nothing more than disguised publicity. Let me explain why.

The recent AFCON in Côte d'Ivoire was a masterclass in football spectacle. It showcased years of growth in African football, delivering top-tier coverage, improved officiating, thrilling matches, shocking upsets, and all the elements of an elite tournament.

Yet, despite these strides, the tournament still faces scepticism regarding its prestige.

Carragher’s underlying argument, that Salah's international achievements (or lack thereof) could hinder his Ballon d’Or chances, raises an important point. Consider this: the only African player to ever win the Ballon d’Or is Liberia’s George Weah. Ironically, Weah never won an AFCON title. His brilliance at PSG and AC Milan in 1995 earned him football’s most prestigious individual honour.

Meanwhile, African legends like Essam El Hadary and Ahmed Hassan; who each won four AFCON titles with Egypt and dominated club football, were never serious contenders for the Ballon d’Or or even consistent winners of African Player of the Year.

This isn’t just about external perception; it’s also about internal appreciation. As the saying goes, "It is how you appreciate what you have that will make others appreciate you."

Hello @CAF_Online it is not enough to post pics, you should admit that you killed ur competition with your own hands. When Mohammed Aboutrika won your CAFCL & AFCON back to back twice, instead of crowning him your African best, you went to crown some Europe based, see the results

— Edafe Matthew EseOghene. CEO ELEGBETE TV & RADIO (@ELEGBETE1SPORTS) February 24, 2025

Unfortunately, African football hasn’t always prioritized itself enough. A telling example? In the 21st century, every African Player of the Year award has gone to a Europe-based player.

I honestly don’t blame Carragher and Joey Barton and whoever belittles the biggest showcase of African football. It’s an eye opener for Africans, football associations and CAF to prioritize Africans and grow our football than to be shipping talents to Europe

— Kojo Bruce® (@_kwansa) February 25, 2025

This trend dates back decades, Abedi Pelé won the award three consecutive times while playing in Europe. While this reflects the undeniable success of African stars abroad, it also raises questions about how much local achievements are valued.

Now, let’s talk about the publicity angle. Carragher’s remarks have reignited discussions about AFCON’s significance. Past players are speaking out. Fans are debating. And suddenly, the tournament is in the global spotlight.

Was this a calculated move? Maybe. But intentional or not, the controversy has only amplified AFCON’s relevance on the world stage. And in that sense, Carragher might have done African football a favour, whether he meant to or not.

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