These numbers, however, only add to a general (bleak) milieu wherein feature films, as a cultural force, seem to be on the wane. People, it seems, simply don't watch movies as much anymore (at least not in theaters), while kids aren't obsessed with scripted TV shows or feature films the way they were just a generation ago. (Anecdotally speaking: The 10-year-olds I know don't really watch movies.) We cinephiles hold out for major hits — and they do pop up frequently — but many of us can see that the once unshakeable cinematic monoculture of the late 20th century has long since been shaken.
This brings us to James Gunn, the director of several notable superhero flicks and a filmmaker who is currently in charge of rebooting DC Comics' shared universe of characters in film and TV, with Gunn's upcoming "Superman" serving as the first movie in his and Peter Safran's new DC Universe. Gunn, having seen his share of both hits (his "Guardians of the Galaxy" films) and flops (his "The Suicide Squad," though that was largely due to the pandemic), agrees that movie theaters are shrinking as a popular venue for film consumption — and he has a very palpable reason as to why that might be.