The Jamaica Tourist Board (JTB) has launched a celebratory campaign, ‘70 Days of Jamaica Love’, offering travellers special deals across hotels, attractions, restaurants, and transport services. This limited-time initiative marks 70 years since the formal establishment of Jamaica’s tourism body and aims to encourage both new and returning visitors to experience the island’s unique offerings.

More than 50 hotels and a wide array of tourism partners are participating, offering value-driven promotions to enhance summer travel. These include discounts on stays, bundled attraction tickets, dining experiences, and transport upgrades, presenting a timely opportunity to rediscover Jamaica’s hospitality.

Donovan White, Director of Tourism, Jamaica, said, “The ‘70 Days of Jamaica Love’ campaign is our way of thanking travellers and industry partners who have been part of this incredible journey. By creating these attractive offers, we aim to make summer travel more rewarding while showcasing the very best of Jamaican hospitality.”

The campaign aligns with Jamaica’s strong tourism trajectory in 2025. The island received 1.58 million visitors between January and April, with projections of over 4.5 million arrivals by year-end. Notably, Q1 saw a 33.6% rise in Caribbean arrivals, with earnings expected to exceed US$4.3 billion, fuelled by cruise tourism, group travel, and growing interest from emerging markets like India and Latin America.

Looking ahead, Jamaica is also developing a national Entertainment Policy to integrate music, festivals, and creative industries more fully into its tourism product. Flagship events such as Reggae Sumfest, Carnival in Jamaica, and Dream Weekend will benefit from increased investment and coordinated global promotion under the new framework.